digital

This Social Network Engages Audiences Better Than the Rest

By Nina Zipkin


When you’re first launching a business, social media is a prime way to get the word out about your product or service without spending a lot of money. But you don't want to be spending valuable time on a platform that won't connect you with the audience you need.

It's important to be strategic about where you direct your energy and resources, and to that end, TrackMaven, a Washington, D.C.-based maker of marketing analytics software, put together its 2016 Social Media Industry Index to look at which platforms -- Facebook, Instagram, LinkedIn and Twitter -- yields the most user engagement for which industry.

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