tag:blogger.com,1999:blog-49403789211686702642024-03-19T14:06:20.290-07:00Pukka LeadsNivethahttp://www.blogger.com/profile/15349092416260180854noreply@blogger.comBlogger73125tag:blogger.com,1999:blog-4940378921168670264.post-26965280542775325272018-01-01T21:46:00.002-08:002018-01-01T21:46:59.424-08:00WhatsApp Business Account Features Officially Revealed <div dir="ltr" style="text-align: left;" trbidi="on">
by <span class="reviewer"><span itemprop="author" itemscope="" itemtype="http://schema.org/Person"><span itemprop="name">Indo-Asian News Service </span></span></span><br />
<br />
<span class="reviewer"><span itemprop="author" itemscope="" itemtype="http://schema.org/Person"><span itemprop="name"><img alt="WhatsApp Business Account Features Officially Revealed" class="" src="https://i.gadgets360cdn.com/large/whatsapp_iphone_icon_pixabay_1491475942746.jpg?output-quality=80" title="WhatsApp Business Account Features Officially Revealed" /> </span></span></span><br />
<span class="reviewer"><span itemprop="author" itemscope="" itemtype="http://schema.org/Person"><span itemprop="name"> </span></span></span>whatsapp seems set to launch a standalone app for businesses, which will feature both verified and non-verified profiles. In a new FAQ <a href="https://faq.whatsapp.com/general/26000089">published</a>
on its website, WhatsApp has detailed the Business accounts, including
key features and how to distinguish between verified and non-verified
profiles. In Asia, organisations have been using WhatsApp as an informal
means of coordinating with their clients and customers for the past few
years due to the massive popularity of the app. Earlier this year, the <a href="https://gadgets.ndtv.com/apps/news/whatsapp-for-businesses-officially-announced-with-plans-to-monetise-in-the-future-1746445">business-focused Verified Profiles was officially rolled out</a>, allowing companies (with accounts featuring a tick mark as a sign of authentication) to communicate with users.<br />
<br />
The Facebook-owned company says in the FAQ, "While chatting with
businesses, you can check your contact's profile to see which type of
account they're using. A verified account has a green checkmark badge in
its profile." It adds, "A business account with a grey question mark
badge in its profile means the account is using the WhatsApp Business
app but hasn't been confirmed nor verified by WhatsApp."<br />
<br />
The much talked-about Business app is currently being tested by a private group of testers and the company will introduce it as <a href="https://gadgets.ndtv.com/tags/whatsapp-for-business">WhatsApp Business</a> - a standalone app.<br />
<br />
Its
description available on Play Store read: "As a test partner for
'WhatsApp Business', you have early access to a wide range of new
features that we've built with you in mind. As you experiment with what
this new app has to offer, please share your experiences with us so that
we can improve the product."<br />
<br />
WhatsApp Business is different from
the regular WhatsApp. The logo of the app has been changed from the
calling symbol to 'B' inside the green conversation bubble. However,
after downloading, the app looks the same as WhatsApp, barring the title
bar that says WhatsApp Business. The app has interesting features such
as auto responses, creating a business profile, chat migration, and
analytics.<br />
"We also provide you with the tools you need to control
your experience with businesses. You can block business accounts and
report them as spam at any time, right within the chat," WhatsApp said
in the new FAQ.<br />
<br />
Before launching the standalone Business app, the new FAQ, first <a href="https://twitter.com/WABetaInfo/status/937781025379356672">spotted</a> by the fan website WABetaInfo, aims to clear doubts so that no such fake app gets downloaded.<br />
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-12536884303540435052017-12-17T22:54:00.000-08:002017-12-17T22:54:10.174-08:00The Biggest Logo Redesigns of 2017 <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="author" style="text-align: left;">
By Miriam Harris</div>
<div class="author" style="text-align: left;">
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<article id="stepDescription">It’s hard to follow <a href="http://www.digitalartsonline.co.uk/features/mobile-creativity/biggest-logo-redesigns-2016-17-calvin-klein-bbc-three-mozilla-kodak-more/" target="_blank">2016’s massive year</a> of significant and often divisive rebrands, redesigns and refreshed logos such as Uber, Instagram, NatWest and Deliveroo.<br />
<br />
But 2017 logo redesigns continue to follow the current preference of
simplistic icons that work on small digital screens; usually vector
shaped, with bold colours and a legible typeface that can be used across
all digital and print platforms. Brands are continuing to produce a
fresh logo that pay homage to its history, legacy and core philosophy.<br />
<br />
So far this year, a brand’s refresh has been usually paired with a
refreshed, more holistic digital interface and UX as demand for a easier
online experience increases. This can be seen with Audi’s new logo and
completely new UX and UI design, YouTube in similar form, and eHarmony.
This year has also seen luxury brands Calvin Klein and Converse move to
an even more simplified logo, attributing back to the long-established
history and iconography of both brands.<br />
<br />
<img alt="" height="320" src="https://cdn4.digitalartsonline.co.uk/cmsdata/slideshow/3663274/formula-1-unleashes-new-brand-comparison.jpg" width="284" /><img alt="" height="320" src="https://cdn2.digitalartsonline.co.uk/cmsdata/slideshow/3663274/apple-music-note-hed-2017-combined.jpg" width="316" /><br />
<img alt="" height="320" src="https://cdn2.digitalartsonline.co.uk/cmsdata/slideshow/3663274/old-and-new-audi-logo2.jpg" width="304" /><img alt="" height="320" src="https://cdn4.digitalartsonline.co.uk/cmsdata/slideshow/3663274/madame-tussauds-old-logo-new-logo.jpg" width="192" /><img alt="" height="179" src="https://cdn2.digitalartsonline.co.uk/cmsdata/slideshow/3663274/kickstarter-logo-color-intro.jpg" width="320" /> <br />
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</article><div class="author" style="text-align: left;">
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-8717712974008126232017-12-15T21:17:00.000-08:002017-12-15T21:19:03.352-08:00Facebook Could Soon Ask You to Upload a Photo to Confirm Your Identity, Test Shows <div dir="ltr" style="text-align: left;" trbidi="on">
by Gadgets<br />
<br />
<img alt="Facebook Could Soon Ask You to Upload a Photo to Confirm Your Identity, Test Shows" class="" src="https://i.gadgets360cdn.com/large/facebook_reuters_1511959871474.jpg?output-quality=80" title="Facebook Could Soon Ask You to Upload a Photo to Confirm Your Identity, Test Shows" /><br />
To strengthen security for its over two billion users, <a href="https://gadgets.ndtv.com/tags/facebook">Facebook</a>
may soon ask them to upload a photo that clearly shows their face to
prove that they are not a bot. Facebook is testing a new type of captcha
test that will use faces to verify whether real users are accessing the
social network, and not bots. The fresh development has been spotted in
a screenshot and has been confirmed by the company. Notably, tech
giants like <a href="https://gadgets.ndtv.com/apple">Apple</a> and <a href="https://gadgets.ndtv.com/microsoft">Microsoft</a> already have their own solutions (Face ID, Windows Hello) to provide face verification on their systems and platforms.<br />
<br />
Twitter user @flexlibris on Tuesday posted a <a href="https://www.wired.com/story/facebooks-new-captcha-test-upload-a-clear-photo-of-your-face/" target="_blank">screenshot</a>
that shows the new verification method. As seen in the screenshot,
Facebook asks users to upload a photo that "clearly shows" their face to
verify their identity. "We'll check it and then permanently delete it
from our servers," the screenshot reads.<br />
<br />
Facebook <a href="https://www.wired.com/story/facebooks-new-captcha-test-upload-a-clear-photo-of-your-face/" target="_blank">confirmed</a>
the test to Wired on Tuesday, saying the photo test was intended to
"help [Facebook] catch suspicious activity at various points of
interaction on the site, including creating an account, sending Friend
requests, setting up ads payments, and creating or editing ads".<br />
<br />
A
Facebook spokesperson was quoted as saying that the photo test is one
of several methods, both automated and manual, used to detect suspicious
activity.<br />
<br />
The process is automated, including identifying suspicious activity
and checking the photo. To determine if the account is authentic,
Facebook looks at whether the photo is unique, the report said. The test
was <a href="https://www.reddit.com/r/socialmedia/comments/643co2/facebook_wont_let_me_login_asks_for_me_to_upload">spotted</a> by users as far back as April, the report notes.<br />
Further, users were locked out of their accounts while the photo was being verified.<br />
<br />
A
message said: "You Can't Log In Right Now. We'll get in touch with you
after we've reviewed your photo. You'll now be logged out of Facebook as
a security precaution."<br />
<br />
Facebook users who suspect their account has been compromised can go to Facebook.com/hacked.<br />
<br />
<br /></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-86126887238541206902017-12-13T20:55:00.000-08:002017-12-13T20:55:34.905-08:00WhatsApp Web Picture-in-Picture Mode, 'Reply Privately' Option in the Works: Report <div dir="ltr" style="text-align: left;" trbidi="on">
by <span class="reviewer"><span itemprop="author" itemscope="" itemtype="http://schema.org/Person"><span itemprop="name">Jagmeet Singh</span></span></span><br />
<span class="reviewer"><span itemprop="author" itemscope="" itemtype="http://schema.org/Person"><span itemprop="name"> </span></span></span><img alt="WhatsApp Web Picture-in-Picture Mode, 'Reply Privately' Option in the Works: Report" class="" src="https://cdn.ndtv.com/tech/gadgets/whatsapp-desktop-macbook.jpg?output-quality=80" title="WhatsApp Web Picture-in-Picture Mode, 'Reply Privately' Option in the Works: Report" /><br />
<span class="reviewer"><span itemprop="author" itemscope="" itemtype="http://schema.org/Person"><span itemprop="name">Whatsapp seems to be planning to add Picture-in-Picture mode to the Web client, a few months after <a href="https://gadgets.ndtv.com/apps/news/whatsapp-pip-video-calling-android-o-developer-preview-1727069">the feature was rolled out to mobile devices</a>
across the world. The WhatsApp Web feature will be rolled out with a
future update, which is said to be adding an option for users to reply
to messages privately in group messages. For now, the feature is not
available to download, but may be rolled out soon. Earlier this month,
WhatsApp was found to include <a href="https://gadgets.ndtv.com/apps/news/whatsapp-restricted-groups-feature-spotted-in-beta-lets-admins-place-limits-on-posting-1783257">a 'Restricted Groups' settings</a>
to help administrators restrict group members from sending text
messages, photographs, video, GIFs, documents, or voice messages.</span></span></span><br />
<h2>
WhatsApp Web Picture-in-Picture mode</h2>
According to a brief
report by WABetaInfo, which is a popular source for unannounced WhatsApp
features, the company has submitted the version 0.2.7315 of its Web
client that includes the two new features. The first in the series is
the Picture-in-Picture mode that lets users watch videos in a separate
pop-up screen that includes controls such as a play/ pause button,
volume controller, and timeline slider. A new icon apparently <a href="http://wabetainfo.com/whatsapp-web-0-2-7315-whats-new/" target="_blank">enables</a>
the Picture-in-Picture video content in a new screen to let you
continue your chat or any other work on the existing screen. The new
video-centric feature appears to work similar to the Picture-in-Picture
mode available on the mobile versions of WhatsApp that was debuted in
September.<br />
<img alt="whatsapp picture in picture wabetainfo WhatsApp Picture-in-Picture WhatsApp" class="mt-image-center" src="https://i.gadgets360cdn.com/large/whatsapp_picture_in_picture_wabetainfo_1512975113871.jpg" /> <br />
<strong>WhatsApp Reply Privately option</strong><br />Alongside the new mode, the reported <a href="https://gadgets.ndtv.com/tags/whatsapp-web">WhatsApp Web</a>
update includes a 'Reply Privately' option that allows you to
communicate with one of your group members privately. As per the
screenshot provided by the folks at WABetaInfo, the new option will be
available alongside the existing 'Reply' and 'Forward message' options
and will quote the group message alongside your private message. It is
expected that the new ability to privately send messages to group
members would also soon debut on WhatsApp for Android/ iOS.<br />
The said features are not currently available on WhatsApp Web but are
likely to go live on the Web-based interface in the near future. <br />
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-23618299700081760352017-12-11T23:16:00.000-08:002017-12-11T23:20:25.301-08:00Select a person in Photoshop CC in one click with this new feature <div dir="ltr" style="text-align: left;" trbidi="on">
<div class="author" style="text-align: left;">
By Miriam Hariris</div>
<div class="author" style="text-align: left;">
<br />
<span itemprop="author"><b><img alt="" class="" height="843" src="https://www.digitalartsonline.co.uk/cmsdata/features/3668382/selct-subject-main.jpg" width="1500" /> </b></span></div>
<div class="author" style="text-align: left;">
<span itemprop="author"><b>Creative Cloud 2018 was only released just over a month ago, but <a href="http://www.adobe.com/" rel="nofollow" target="_blank">Adobe</a> has just announced a new Select Subject tool coming soon to an update of <a href="https://www.digitalartsonline.co.uk/news/creative-software/photoshop-cc-2018-released-with-new-curvature-pen-better-brush-tools/" target="_blank">Photoshop CC</a> that aims to make it easier to select a person or animal from an image.</b>
</span></div>
Using the Select Subject tool, you can make a selection of a subject
or multiple subjects with one click, with the help of Adobe's machine
learning Sensei, which detects the objects within the image. Watch the
video below to see how it works.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/4xgOWWfurpU/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/4xgOWWfurpU?feature=player_embedded" width="320"></iframe></div>
<br />
This tool is designed to help you to <i>get started</i> with
selecting a subject from an image, but it’s not 100 percent accurate (as
you can see in these examples), so you'll probably need to use the
Select and Mask tool as well to refine the edges.<br />
You might usually choose to select negative space with the Magic
Wand, or use the Pen Tool, Magnetic tool or Lasso tool to outline the
subject. The video below shows how the Select Subject tool is somewhat
faster than some of these options.<br />
Subject Select can also be used with an image of multiple subjects,
such as a group of people or people with animals. Select Subject will be
available in Select and Mask workspace so you can refine the mask in
one spot.<br />
<img alt="" class="" height="382" src="https://cdn3.digitalartsonline.co.uk/cmsdata/features/3668382/slect-subject-dogs.jpg" width="688" /><br />
<div class="author" style="text-align: left;">
<span itemprop="author">
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-9355874836445536702017-12-11T02:56:00.000-08:002017-12-11T02:59:09.088-08:00 ஃபேஸ்புக் அளிக்கும் லைவ் ஸ்ட்ரீமிங் மற்றும் வீடியோ சாட்டிங் வசதி<div dir="ltr" style="text-align: left;" trbidi="on">
<div>
<div style="text-align: left;">
by Siva Lingam</div>
</div>
<div>
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<div>
கடந்த ஒரு வருடத்திற்கும் மேலாக ஃபேஸ்புக், தனது வாடிக்கையாளர்களுக்கு
'இன்ஸ்டண்ட் கேம்ஸ்' என்ற வசதியை அளித்துள்ள நிலையில் அதே கேம்ஸ்
பிரியர்களுக்கு தற்போது லைவ் ஸ்ட்ரீமிங் வசதியையும் அளித்து கேம்ஸ்
விளையாடுபவர்கள் லைவ்வாக வீடியோ சாட்டிங் செய்யும் அனுபவத்தினை தந்துள்ளது</div>
<div>
<img alt="ஃபேஸ்புக் அளிக்கும் லைவ் ஸ்ட்ரீமிங் மற்றும் வீடியோ சாட்டிங் வசதி" class="image_listical c1" data-cl-description="" data-cl-imageid="16018-0" data-cl-slideshow="" data-cl-title="ஃபேஸ்புக் அளிக்கும் லைவ் ஸ்ட்ரீமிங் மற்றும் வீடியோ சாட்டிங் வசதி" hspace="5" id="rev_content_1" src="https://tamil.gizbot.com/img/2017/12/facebook-to-bring-live-streaming-and-video-chats-instant-games-in-messengerlead-09-1512798278.jpg" title="ஃபேஸ்புக் அளிக்கும் லைவ் ஸ்ட்ரீமிங் மற்றும் வீடியோ சாட்டிங் வசதி" vspace="5" /> </div>
<div style="text-align: left;">
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<div>
இன்று முதல் ஆரம்பித்துள்ள இந்த லைவ் ஸ்டீரிமிங் வசதி காரணமாக
ஃபேஸ்புக்கில் கேம்ஸ் விளையாடுபவர்கள் தங்களுடைய அனுபவத்தை வீடியோ சாட்
மூலமாக தங்களின் விருப்பத்திற்கு உரியவரிடத்தில் பகிர்ந்து கொள்ள முடியும்.
இந்த அனுபவத்தை ஒருவரிடம் இருந்து இன்னொருவர் பெற்று பயனடையவும், தங்கள்
மகிழ்ச்சியை பரிமாறி கொள்ளவும் இந்த புதிய வசதி உதவுவதாக ஃபேஸ்புக் தனது
பிளாக்கில் தெரிவித்துள்ளது
மேலும் இந்த புதிய வசதியின் மூலம் லைவ் ஸ்டீரீம்களை பதிவு செய்து கொள்ளவும்
முடியும். உலகம் முழுவதும் மெசஞ்சர் மூலம் 245 மில்லியன்
வாடிக்கையாளர்களுக்கும் மேலாக வீடியோ சாட் பயன்படுத்தி வருகின்றனர்.
விரைவில் ஃபேஸ்புக் பயனாளர்கள் கேம்ஸ் விளையாடி கொண்டிருக்கும்போதே தங்கள்
அனுபவத்தை வீடியோ மூலம் பகிரும் வசதியை அளிக்க உள்ளோம்</div>
<div>
<img alt="ஃபேஸ்புக் அளிக்கும் லைவ் ஸ்ட்ரீமிங் மற்றும் வீடியோ சாட்டிங் வசதி" class="image_listical c1" data-cl-description="" data-cl-imageid="16018-1" data-cl-slideshow="" data-cl-title="ஃபேஸ்புக் அளிக்கும் லைவ் ஸ்ட்ரீமிங் மற்றும் வீடியோ சாட்டிங் வசதி" hspace="5" id="rev_content_2" src="https://tamil.gizbot.com/img/2017/12/facebook-to-bring-live-streaming-and-video-chats-instant-games-in-messenger1-09-1512798271.jpg" title="ஃபேஸ்புக் அளிக்கும் லைவ் ஸ்ட்ரீமிங் மற்றும் வீடியோ சாட்டிங் வசதி" vspace="5" /> </div>
<div>
<div>
இதனிடையே நம்பர் ஒன் சமூக வலைத்தளமான ஃபேஸ்புக், "இன்ஸ்டண்ட் கேம்ஸ்"
என்ற கூடுதலான வசதியை அறிவித்துள்ளது. 2018ஆம் ஆண்டின் தொடக்கத்தில்
'ஆங்கிரி பேர்டு' என்ற புதிய அபாரமான கேம்ஸ் ஒன்றை தொடங்கி பயனாளர்களை
ஆச்சரியப்படுத்த உள்ளது.
சமீபத்தில் அறிமுகப்படுத்தப்பட்ட மிகவும் பிரபலமான கேம்ஸ் 'டெட்ரிஸ்'
தற்போது ஃபேஸ்புக்குடன் இணைகிறது. இதில் மராத்தான் பயன்முறை போன்ற அருமையான
அம்சங்களும் மற்றும் மெர்ஜ் குழு மெசஞ்சரில் உள்ள நண்பர்களுடன் விளையாடும்
திறனும் அடங்கும்.</div>
</div>
</div>
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</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-1822473205127857552017-12-06T21:13:00.000-08:002017-12-06T21:15:06.405-08:004GB ரேம் மற்றும் ரியர் கேமரா கொண்ட இந்த ஸ்மார்ட்போன் இன்று உங்களுடையதாக ஆகலாம்<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "trebuchet ms" , sans-serif;">By Dailyhunt</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwcBL15qoRJDob94hp6o1rvOwdDYZ7K-KceLnt2WUupZkUFFNKXrO3T4ig_co5ov2scnEeD2YAORWXYXufFhFun97r3VxyrLoMHTL9YjWb01piOe8Uj9iPSOko6YiX4LSUuDzhQFcrfXk/s1600/honor+7x.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="696" height="366" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwcBL15qoRJDob94hp6o1rvOwdDYZ7K-KceLnt2WUupZkUFFNKXrO3T4ig_co5ov2scnEeD2YAORWXYXufFhFun97r3VxyrLoMHTL9YjWb01piOe8Uj9iPSOko6YiX4LSUuDzhQFcrfXk/s640/honor+7x.jpg" width="640" /></a></div>
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<b>Honor 7X நாளை</b> 7 டிசம்பர் பகல் 12 மணியிலிருந்து இந்தியாவில் சேல்க்கு கிடைக்கிறது, இதன் விலை Rs. 12,999 இருக்கிறது இந்த போன் நாளை பகல் 12 மணியிலிருந்து ஆன்லைன் ஷாப்பிங் வெப்சைட் அமேசானில் சேல் ஆரம்பிக்கிறது இந்த போனில் டூயல் கேமரா செட்டப் இருக்கிறது மற்றும் இதில் H-to -H டிஸ்பிளே கொண்டுள்ளது</div>
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இந்த ஸ்மார்ட்போனின் அம்சங்களை பார்த்தால்,<b> Honor 7X</b> யில் 5.93 இன்ச் யின் LCD டிஸ்பிளே இருக்கிறது, அதன் ரெஸலுசன் 2160 x 1080p உடன் வருகிறது, இந்த டிவைஸில் Kirin 659 சிப்செட் இருக்கிறது 4GBரேம் மற்றும் 128GB ஸ்டோரேஜ் கொண்டு இருக்கிறது இந்த போனில் மைக்ரோ SD கார்டு ஸ்லாட் சப்போர்ட் செய்கிறது</div>
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<b>Honor 7X</b> யில் 16MP 2MP டூயல் ரியர் கேமரா செட்டப் உடன் வருகிறது மற்றும் இதன் முன் புறத்தில் 8MP கேமரா இருக்கிறது இந்த போன் EMUI 5.1 உடன் ஆண்ட்ராய்ட் 7.0 நுகாவில் வேலை செய்கிறது மற்றும் இந்த டிவைஸில் பின்புறத்தில் ஒரு பிங்கர் ப்ரின்ட் சென்சார் இருக்கிறது. இந்த டிவைஸில் 3340 mAh பேட்டரி இருக்கிறது சார்ஜிங்கு இந்த டிவைஸில் USB போர்ட் உபயோக படுத்த பட்டுள்ளது.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-22085336400437036382017-12-05T00:28:00.000-08:002017-12-05T00:29:59.502-08:00Google Maps Gets Motorcycle Mode in India, Showing Navigation Routes for Two Wheelers <div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "trebuchet ms" , sans-serif;">By <span style="background-color: white; font-size: 13px;">Ankit Chawla</span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4CSv8SxR8OnONrVKQIcjsUkGebaIZiE61zvhQl0Js_oFXNlgHnzoUcz7Z2h_xuCvXIKIr_OWoHmX4LDGHONhbjf6dvEmfbA17NsfV3TrUGU5lMmMDePM9rzBL9AJXimNUELsB2bgylNg/s1600/google_maps_motorcycle_mode.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="461" data-original-width="800" height="368" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4CSv8SxR8OnONrVKQIcjsUkGebaIZiE61zvhQl0Js_oFXNlgHnzoUcz7Z2h_xuCvXIKIr_OWoHmX4LDGHONhbjf6dvEmfbA17NsfV3TrUGU5lMmMDePM9rzBL9AJXimNUELsB2bgylNg/s640/google_maps_motorcycle_mode.jpg" width="640" /></a></div>
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<u><span style="font-family: "trebuchet ms" , sans-serif;">HIGHLIGHTS</span></u><br />
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<li><span style="font-family: "trebuchet ms" , sans-serif;">It helps bikers find the fastest "bike-compatible" route to their destina</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">India looks to be the first market to get Motorcycle mode</span></li>
<li><span style="font-family: "trebuchet ms" , sans-serif;">It is showing up for a few users in India, not all yet</span></li>
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<span style="font-family: "trebuchet ms" , sans-serif;"><span style="background-color: white; color: #3e433e; font-size: 16px;">The Indian market has been a major area of focus for </span><a href="https://gadgets.ndtv.com/google" style="background-color: white; box-sizing: border-box; color: #da0000; cursor: pointer; font-size: 16px; text-decoration-line: none;">Google</a><span style="background-color: white; color: #3e433e; font-size: 16px;"> and it seems that the latest feature in </span><a href="https://gadgets.ndtv.com/tags/google-maps" style="background-color: white; box-sizing: border-box; color: #da0000; cursor: pointer; font-size: 16px; text-decoration-line: none;">Google Maps</a> <span style="background-color: white; color: #3e433e; font-size: 16px;">is an indicator of the same. Some users in India are reporting seeing a new Motorcycle mode or Two-Wheeler mode in the <b>latest version of Google Maps (v9.67.1) for Android</b>. The new mode is seen placed alongside the earlier alternatives – Car, Foot, and Train. We're seeing the new mode too, on the latest version of the Android app.</span></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><span style="background-color: white; color: #3e433e; font-size: 16px;">First reported by </span><a href="http://www.androidpolice.com/2017/12/04/motorcycle-mode-google-maps-popping-many-india/" style="background-color: white; box-sizing: border-box; color: #da0000; cursor: pointer; font-size: 16px; text-decoration-line: none;" target="_blank">Android Police</a><span style="background-color: white; color: #3e433e; font-size: 16px;">, the publication got a hold of screenshots from one such user in India and the photos show that the new Motorcycle mode has been incorporated to help bikers in the country find the route most suitable for their vehicles. Launching such a product in India makes sense as a substantial chunk of the country’s workforce travels on motorbikes and there are quite a few routes that are not wide enough for a bigger vehicle to fit in. We've reached out to Google for comment on the launch, and will update this article when we hear back.</span></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><span style="background-color: white; color: #3e433e; font-size: 16px;">The report also claims that there have been sightings of the mode only by Indian users, making it the first market for the feature. We had recently <b>Google CEO Sundar Pichai's</b> </span><a href="https://gadgets.ndtv.com/internet/news/sundar-pichai-on-how-india-helped-shape-maps-and-other-google-products-1758501" style="background-color: white; box-sizing: border-box; color: #da0000; cursor: pointer; font-size: 16px; text-decoration-line: none;" target="_blank">comments</a><span style="background-color: white; color: #3e433e; font-size: 16px;"> about India playing an important role in improving <b>Google Maps and other Google products</b>.</span></span></div>
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<span style="background-color: white; color: #3e433e; font-size: 16px;"><span style="font-family: "trebuchet ms" , sans-serif;">The mode is fairly intuitive – according to the screenshots – and informs bikers about all possible road closures along the way. It also gives information about the parking situation at their destination, a handy feature that was previously seen in the car mode.</span></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;">Android Police notes that Motorcycle Mode has popped up in the source code for some of the previous versions but this is the first time that we are seeing it go live with the latest version. </span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-35719289867750398592017-12-02T04:22:00.000-08:002017-12-02T04:22:06.836-08:00Google Datally App Launched, Meant to Help Save Mobile Data <div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Trebuchet MS, sans-serif;">By <span style="background-color: white; font-size: 13px;">Gadgets 360 Staff With Inputs From Reuters</span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSqjN6iyieigW-88NTbcxLFpZhK9G2xPHZWZ5MNMyk8-U4mTiQrrhrSv7OhyXY4sWioc8H2JffCkTyixk8Ybov4sbnm1HUmRyCTp7bdW0chjgqi6Z3cANG4cuxbOa8fXIgFI_dgF9IeMY/s1600/datally_press_1512019446209.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="800" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSqjN6iyieigW-88NTbcxLFpZhK9G2xPHZWZ5MNMyk8-U4mTiQrrhrSv7OhyXY4sWioc8H2JffCkTyixk8Ybov4sbnm1HUmRyCTp7bdW0chjgqi6Z3cANG4cuxbOa8fXIgFI_dgF9IeMY/s320/datally_press_1512019446209.jpg" width="320" /></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Alphabet's <a href="https://gadgets.ndtv.com/google" style="box-sizing: border-box; color: #da0000; cursor: pointer; text-decoration-line: none;">Google</a> introduced an app on Wednesday designed to help Android smartphone users stay under the limits of pricey mobile data packages in developing countries. It's now available to <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.freighter" style="box-sizing: border-box; color: #da0000; cursor: pointer; text-decoration-line: none;" target="_blank">download via Google Play</a>.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Datally, the new service, lists data consumption by app and enables users to shut off data transmissions by apps of their choosing, Google group product manager Josh Woodward told Reuters in an interview. It also provides a directory of nearby Wi-Fi networks that includes user commentary on their quality.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The offering is the latest from Google's Next Billion Users division, an internal effort to make internet services more accessible to people in countries where technology infrastructure is not as fast or affordable as in the United States or Western Europe.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Previously, Google announced a peer-to-peer payment app aimed at Indian consumers and a low-bandwidth version of <a href="https://gadgets.ndtv.com/tags/youtube" style="box-sizing: border-box; color: #da0000; cursor: pointer; text-decoration-line: none;">YouTube</a>.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Some Datally functionality is available within the settings pages of Android smartphones, but Woodward said he expects the specialised app will make it easier to understand the options.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">During testing of Datally, app developers inside and outside Google initially expressed concern about the effects of users limiting their services' data access, Woodward said.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">But they warmed to the idea as they saw that users welcomed data consumption by "apps they really like," Woodward said. "The visibility gives users more confidence to use those apps."</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Talking about the new app, Caesar Sengupta, Vice President, Next Billion Users, Google, in a blogpost said, "Mobile data is expensive for many people around the world. And what's worse, it's hard to figure out where it all goes. That's why we built Datally, an app that helps you to control, save more and do more with your data. We've been testing Datally in the Philippines for the past few months, and people are saving up to 30 percent on their data."</span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-53549699949253520792017-11-30T21:10:00.001-08:002017-11-30T21:11:25.028-08:00Facebook Could Soon Ask You to Upload a Photo to Confirm Your Identity, Test Shows<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "trebuchet ms" , sans-serif;">By <span itemprop="name" style="box-sizing: border-box;">Gadgets 360 Staff</span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghnu_n-Q-0tu-ih8DR04QXgkAcpZriHDW-syM4qXEAV0MrI58MVzEYgEc3eFoDmeutzFUreCaQZ3FxQW9k8rIUYYRbHpcB7NhiCcc03AA5OxrEurmfZTqAbAgGePZ6xjSxfXi0sKkbFyM/s1600/facebook_reuters_1511959871474.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="566" data-original-width="800" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghnu_n-Q-0tu-ih8DR04QXgkAcpZriHDW-syM4qXEAV0MrI58MVzEYgEc3eFoDmeutzFUreCaQZ3FxQW9k8rIUYYRbHpcB7NhiCcc03AA5OxrEurmfZTqAbAgGePZ6xjSxfXi0sKkbFyM/s400/facebook_reuters_1511959871474.jpg" width="400" /></a></div>
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To strengthen security for its over two billion users, <a href="https://gadgets.ndtv.com/tags/facebook" style="box-sizing: border-box; color: #da0000; cursor: pointer; text-decoration-line: none;">Facebook</a> may soon ask them to upload a photo that clearly shows their face to prove that they are not a bot. Facebook is testing a new type of captcha test that will use faces to verify whether real users are accessing the social network, and not bots. The fresh development has been spotted in a screenshot and has been confirmed by the company. Notably, tech giants like <a href="https://gadgets.ndtv.com/apple" style="box-sizing: border-box; color: #da0000; cursor: pointer; text-decoration-line: none;">Apple</a> and <a href="https://gadgets.ndtv.com/microsoft" style="box-sizing: border-box; color: #da0000; cursor: pointer; text-decoration-line: none;">Microsoft</a> already have their own solutions (Face ID, Windows Hello) to provide face verification on their systems and platforms.</div>
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Twitter user @flexlibris on Tuesday posted a <a href="https://www.wired.com/story/facebooks-new-captcha-test-upload-a-clear-photo-of-your-face/" style="box-sizing: border-box; color: #da0000; cursor: pointer; text-decoration-line: none;" target="_blank">screenshot</a> that shows the new verification method. As seen in the screenshot, Facebook asks users to upload a photo that "clearly shows" their face to verify their identity. "We'll check it and then permanently delete it from our servers," the screenshot reads.</div>
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Facebook <a href="https://www.wired.com/story/facebooks-new-captcha-test-upload-a-clear-photo-of-your-face/" style="box-sizing: border-box; color: #da0000; cursor: pointer; text-decoration-line: none;" target="_blank">confirmed</a> the test to Wired on Tuesday, saying the photo test was intended to "help [Facebook] catch suspicious activity at various points of interaction on the site, including creating an account, sending Friend requests, setting up ads payments, and creating or editing ads".</div>
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A Facebook spokesperson was quoted as saying that the photo test is one of several methods, both automated and manual, used to detect suspicious activity.</div>
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The process is automated, including identifying suspicious activity and checking the photo. To determine if the account is authentic, Facebook looks at whether the photo is unique, the report said. The test was <a href="https://www.reddit.com/r/socialmedia/comments/643co2/facebook_wont_let_me_login_asks_for_me_to_upload" style="box-sizing: border-box; color: #da0000; cursor: pointer; text-decoration-line: none;">spotted</a> by users as far back as April, the report notes.</div>
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Further, users were locked out of their accounts while the photo was being verified.</div>
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A message said: "You Can't Log In Right Now. We'll get in touch with you after we've reviewed your photo. You'll now be logged out of Facebook as a security precaution."</div>
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Facebook users who suspect their account has been compromised can go to Facebook.com/hacked.</div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-76492899698761562292017-03-21T00:48:00.001-07:002017-04-03T02:44:24.392-07:00Rebuild your site for improved SEO<div dir="ltr" style="text-align: left;" trbidi="on"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="background-color: white; color: #777777; font-size: 13px; line-height: 22px;">By </span><span rel="sioc:has_creator" style="background-color: white; color: #777777; font-size: 13px; line-height: 22px;"><span about="/users/mowsadmin55" class="username" datatype="" property="foaf:name" rel="author" typeof="sioc:UserAccount" xml:lang="">MOWSadmin55</span></span></span><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiZ1N8IZs9K4Y55v0dzxpX9JlOLCzKa4nAwwvJRQl30-3rrfTW8eyKhKulJ72paAeod8bcRxHQGSvJmbgAF5RESnxHfBXc6pVf443wNxmKaFZJNdJVRcY5h3b1Kvjqu7ExOEH3z7Lw4NA/s1600/SEO.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiZ1N8IZs9K4Y55v0dzxpX9JlOLCzKa4nAwwvJRQl30-3rrfTW8eyKhKulJ72paAeod8bcRxHQGSvJmbgAF5RESnxHfBXc6pVf443wNxmKaFZJNdJVRcY5h3b1Kvjqu7ExOEH3z7Lw4NA/s1600/SEO.png" /></span></a></div><span rel="sioc:has_creator" style="background-color: white; color: #777777; font-size: 13px; line-height: 22px;"><span about="/users/mowsadmin55" class="username" datatype="" property="foaf:name" rel="author" typeof="sioc:UserAccount" xml:lang=""><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span></span><span style="background-color: white; color: #777777; font-size: 14px; line-height: 24px;"><span style="font-family: "trebuchet ms" , sans-serif;">If your web site is getting a little long in the tooth (that’s 4 or more years in web site terms) then updating to a new design built within a modern web development tool will provide a significant jump in your site’s search engine ranking.</span></span><br /><span rel="sioc:has_creator" style="background-color: white; color: #777777; font-size: 13px; line-height: 22px;"><span about="/users/mowsadmin55" class="username" datatype="" property="foaf:name" rel="author" typeof="sioc:UserAccount" xml:lang=""><span style="font-family: "trebuchet ms" , sans-serif;"></span></span></span><br /><div style="font-size: 14px; line-height: 24px; margin-bottom: 20px;"><span style="font-family: "trebuchet ms" , sans-serif;">At Cbra Online we build the majority of our new sites in Drupal and WordPress. Both of these tools incorporate modern coding techniques and good site design from the ground up which translates to better rankings for your site.</span></div><div style="font-size: 14px; line-height: 24px; margin-bottom: 20px;"><span style="font-family: "trebuchet ms" , sans-serif;">Think of it as a bit like the foundations of a new house. When laying down the foundation, provision is made for heating, cooling, plumbing, electrical, phone cables, internet cables, home theatre cabling etc. Allowing for these requirements within the foundation ensures that all services perform at an optimum level. The end result - a house optimised with all modern conveniences.</span></div><div style="font-size: 14px; line-height: 24px; margin-bottom: 20px;"><span style="font-family: "trebuchet ms" , sans-serif;">The same applies with updating to your site to one built with a modern tool such as Drupal and WordPress. Built within the foundations of your new site are concepts such as:</span></div><ul style="font-size: 14px; margin-bottom: 10px; margin-left: 25px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><li style="line-height: 24px;"><span style="font-family: "trebuchet ms" , sans-serif;">Responsive design – ensuring your site looks great and works well on all devices from your smart phone to your large desktop monitor</span></li><li style="line-height: 24px;"><span style="font-family: "trebuchet ms" , sans-serif;">Easy image tagging with keywords</span></li><li style="line-height: 24px;"><span style="font-family: "trebuchet ms" , sans-serif;">Use of text labels making it simple to enforce important keywords with heading tags etc</span></li><li style="line-height: 24px;"><span style="font-family: "trebuchet ms" , sans-serif;">In built blogging tools making it easy to post regular content to your site</span></li><li style="line-height: 24px;"><span style="font-family: "trebuchet ms" , sans-serif;">Social network links such as “Like” on Facebook, “Pin” on Pinterest</span></li><li style="line-height: 24px;"><span style="font-family: "trebuchet ms" , sans-serif;">Behind the scenes coding already optimised for search engines</span></li></ul><div style="font-size: 14px; line-height: 24px; margin-bottom: 20px;"><span style="font-family: "trebuchet ms" , sans-serif;">On top of this you also gain other benefits such as the ability to self-manage content your own site.</span></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-43702655827164242522017-03-10T23:30:00.001-08:002017-04-03T02:44:24.412-07:00TOP FIVE REASONS TO CHOOSE RESPONSIVE WEB DESIGN FOR YOUR BUSINESS<div dir="ltr" style="text-align: left;" trbidi="on"><span style="font-family: "trebuchet ms" , sans-serif;">By Jeson Tailor</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirGUhv_BOQogSLssuYna6b5P9bsxuojKc5KKj-uR114Zr9vjCMJEibNSbIIgjjJGegGlg9YbBafisJLKZdvbPtQBfRTHDNpEovkmma9kOYnXRRs5HNookeZut2hLSy4RL72DehXtuG2mU/s1600/Responsive+Web+Design.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirGUhv_BOQogSLssuYna6b5P9bsxuojKc5KKj-uR114Zr9vjCMJEibNSbIIgjjJGegGlg9YbBafisJLKZdvbPtQBfRTHDNpEovkmma9kOYnXRRs5HNookeZut2hLSy4RL72DehXtuG2mU/s1600/Responsive+Web+Design.png" /></span></a></div><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: 'Trebuchet MS', sans-serif;"><span style="background-color: white; color: #555555; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 18px; font-style: italic; line-height: 31px;">Web designs have always been a vital part of the entire web development activity. For any website to become attractive, web designs play the key role. One cannot receive several visitors for your website unless one is using trendy web designs. When the internet was launched, websites were not more than static posters being displayed on the computer screen.</span></span><br /><span style="background-color: white; color: #555555; font-size: 18px; font-style: italic; line-height: 31px;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span><br /><div style="background-color: white; box-sizing: border-box; color: #555555; font-size: 14px; line-height: 1.8; margin-bottom: 30px; text-align: -webkit-auto;"><span style="box-sizing: border-box;"><span style="font-family: "trebuchet ms" , sans-serif;">Over a period of 2 decades, the web industry has massively evolved and has transformed the static face of websites into full-fledged dynamic web applications. With the course of time, several technologies have been introduced in the web market and have nurtured the entire web industry. Rising technologies have played a vital role in giving rise to changing web designing trends.</span></span></div><div style="background-color: white; box-sizing: border-box; color: #555555; font-size: 14px; line-height: 1.8; margin-bottom: 30px; text-align: -webkit-auto;"><span style="font-family: "trebuchet ms" , sans-serif; line-height: 1.8;">Dynamicity of the web pages has got whole new meaning today, and it is completely different from the one it had back then. As several web designing trends are rising, the complexity of designing the business websites keeps on growing. With several people embracing the internet readily, and a number of hybrid devices evolving in the field of computers and electronics, the practice of using ‘Responsive Web Design’ is becoming popular.</span></div><div style="background-color: white; box-sizing: border-box; color: #555555; font-size: 14px; line-height: 1.8; margin-bottom: 30px; text-align: -webkit-auto;"><span style="font-family: "trebuchet ms" , sans-serif;">Web designing is in full boom, after several open source technologies have emerged. They have helped individuals to build elegant websites. With rising diversity among the technologies used, Web Developers in Canada and in rest of world are now switching towards the use of browser friendly web designing techniques. <strong style="box-sizing: border-box; font-weight: bold;">Responsive Web Design</strong> is the popular practice of implementing the browser friendly web designing technology.</span></div><div style="background-color: white; box-sizing: border-box; color: #555555; font-size: 14px; line-height: 1.8; margin-bottom: 30px; text-align: -webkit-auto;"><span style="font-family: "trebuchet ms" , sans-serif;">For any web developer, a Responsive Web Design is a design which is made to adjust to any platform and any device. It may be a smart phone; it may be a tablet computer; it may be a computer; and it will adjust to any screen size, irrespective of the platform used. </span></div><div style="background-color: white; box-sizing: border-box; color: #555555; font-size: 14px; line-height: 1.8; margin-bottom: 30px; text-align: -webkit-auto;"><span style="font-family: "trebuchet ms" , sans-serif; line-height: 1.8;">Following are the 5 main reasons why you should choose the</span><span style="font-family: "trebuchet ms" , sans-serif; line-height: 1.8;"> </span><strong style="box-sizing: border-box; font-family: 'Trebuchet MS', sans-serif; font-weight: bold; line-height: 1.8;">Responsive Web Design</strong><span style="font-family: "trebuchet ms" , sans-serif; line-height: 1.8;"> </span><span style="font-family: "trebuchet ms" , sans-serif; line-height: 1.8;">for designing your business website</span></div><div style="background-color: white; box-sizing: border-box; color: #555555; font-size: 14px; line-height: 1.8; margin-bottom: 30px; text-align: -webkit-auto;"><span style="color: #444444; font-family: "trebuchet ms" , sans-serif; font-size: 24px; line-height: 1.5;">1. Ease of accessibility</span></div><div style="background-color: white; box-sizing: border-box; color: #555555; font-size: 14px; line-height: 1.8; margin-bottom: 30px; text-align: -webkit-auto;"><span style="font-family: "trebuchet ms" , sans-serif; line-height: 1.8;">Traditional web designs are not known to be browser friendly as compared to the modern web designs. There are complaints, wherein a website appears completely fine in a certain browser, and appears entirely distorted in another browser. Further, the same website is known to miss many components in the mobile browser, or has been reported of not loading at all.</span><span style="font-family: "trebuchet ms" , sans-serif; line-height: 1.8;"> </span><strong style="box-sizing: border-box; font-family: 'Trebuchet MS', sans-serif; font-weight: bold; line-height: 1.8;">Web Developers in Canada</strong><span style="font-family: "trebuchet ms" , sans-serif; line-height: 1.8;"> </span><span style="font-family: "trebuchet ms" , sans-serif; line-height: 1.8;">says this is a major turn off for the customer, who tries to access the website using his smartphone or tablet. With</span><span style="font-family: "trebuchet ms" , sans-serif; line-height: 1.8;"> </span><strong style="box-sizing: border-box; font-family: 'Trebuchet MS', sans-serif; font-weight: bold; line-height: 1.8;">RWD</strong><span style="font-family: "trebuchet ms" , sans-serif; line-height: 1.8;">, one is able to achieve uniform layout on any platform, irrespective of the screen size. This helps in improving the accessibility of the website, and helps in retaining the customer.</span></div><div style="background-color: white; box-sizing: border-box; color: #555555; font-size: 14px; line-height: 1.8; margin-bottom: 30px; text-align: -webkit-auto;"></div><h3 style="box-sizing: border-box; color: #444444; font-size: 24px; line-height: 1.5; margin-bottom: 30px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: "trebuchet ms" , sans-serif;">2. Ease of development</span></h3><div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 30px;"><span style="font-family: "trebuchet ms" , sans-serif;">Due to several web designing tools on the rise, it has become easy to develop a website using the Responsive Web Design. For any <strong style="box-sizing: border-box; font-weight: bold;">Web Developer in Toronto</strong> to design a traditional website, one needs to code the entire layout from scratch and needs to test it on several web browsers. At times, the compatibility between the browsers cannot be achieved, and hence one needs to compromise on the web layouts. By choosing <strong style="box-sizing: border-box; font-weight: bold;">responsive websites</strong>, one can go for a liquid layout which can be developed based on proportions. Extensive testing for browser compatibility is not needed, and the development time reduces significantly. This has been known to save the cost of development.</span></div><h3 style="box-sizing: border-box; color: #444444; font-size: 24px; line-height: 1.5; margin-bottom: 30px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: "trebuchet ms" , sans-serif;">3. SEO friendly</span></h3><div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 30px;"><span style="font-family: "trebuchet ms" , sans-serif;">For a business website to attract several visitors, it should be known over the internet. SEO and PPC campaigns are held for a website, in order to make it popular over the internet. Any <strong style="box-sizing: border-box; font-weight: bold;">Web Developer in Canada</strong> who is aware of the SEO practices, will say that a <strong style="box-sizing: border-box; font-weight: bold;">responsive designed website</strong> is considered to be a SEO friendly. It does not require punching in extra lines of code for achieving particular views and reduces the site load time. As extra chunks of code get reduced, search engines like Google, readily index the website and give it higher SEO ratings.</span></div><div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 30px;"><span style="font-family: "trebuchet ms" , sans-serif;">In fact, Google has recommended Webmasters and web designers to use <strong style="box-sizing: border-box; font-weight: bold;">Responsive Web Design</strong> for developing their business and ecommerce websites. Also, one does not require to do separate SEO work for the desktop website, and the mobile website.</span></div><h3 style="box-sizing: border-box; color: #444444; font-size: 24px; line-height: 1.5; margin-bottom: 30px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: "trebuchet ms" , sans-serif;">4. Low memory consumption and faster loading speeds</span></h3><div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 30px;"><span style="font-family: "trebuchet ms" , sans-serif;">Any <strong style="box-sizing: border-box; font-weight: bold;">Web Developer in Toronto</strong> will readily point out that the websites, which are designed using the <strong style="box-sizing: border-box; font-weight: bold;">responsive web technology</strong>, are known to load faster as compared to the traditional websites because a RWD is known to have fewer lines of code. Most of the code is reused, and the browser does not require interpreting long lines of code. So, the website loads faster, and consumes very less memory. Customers are attracted by fast loading websites as they make the navigation fast.</span></div><h3 style="box-sizing: border-box; color: #444444; font-size: 24px; line-height: 1.5; margin-bottom: 30px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><span style="font-family: "trebuchet ms" , sans-serif;">5. Ease of Upgrade</span></h3><div style="box-sizing: border-box; line-height: 1.8; margin-bottom: 30px;"><span style="font-family: "trebuchet ms" , sans-serif;">The biggest obstacle any business website can have is up gradation. Upgrade process completely changes the face of the website, and several features may become defunct, or may get deleted. Any <strong style="box-sizing: border-box; font-weight: bold;">Web Developer in Canada</strong> will surely say that websites designed using Responsive Web Design is easy to tweak and upgrade, and the functionality does not get disturbed.</span></div><br /></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-71712761376534388642017-03-05T23:26:00.001-08:002017-04-03T02:44:24.442-07:005 logo trends for 2017 you need to know about<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">By Tom May</span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">We’ve said it before and we’ll say it again: nobody thinks good design is about copying others. But nor does good design exist in a vacuum. So it’s good to know what kind of branding other designers are creating right now; whether it inspires you to follow in their footsteps or run screaming in the opposite direction. <br /><br />In this post, we’ve gathered together some of the biggest current trends in logo design. None of them are particularly new or revolutionary, and you may recognise some from trends lists past. But they’re all still very much in force at the moment, and seem likely to continue to be influential for at least the next 12 months.<span style="color: red;"><span style="font-size: large;"> </span></span></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: red;"><span style="font-size: large;">01. Cartoon-style logos</span></span></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-size: large;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBVBmxeKHNwLe-UfcsxhPCmoRhtOIMXWi4AVYf9xeh6Cpb3rflr_U88RD5cRGFPW94TavFifRhy7ZFHt7WaWA1uAjZPnxqgTol6gkxUeiKyAHtJ8FRQF3HpRzD-HXOjChpdwzDty9xoDY/s1600/MYoejXCRCSJ2scje3yXmEC-650-80.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBVBmxeKHNwLe-UfcsxhPCmoRhtOIMXWi4AVYf9xeh6Cpb3rflr_U88RD5cRGFPW94TavFifRhy7ZFHt7WaWA1uAjZPnxqgTol6gkxUeiKyAHtJ8FRQF3HpRzD-HXOjChpdwzDty9xoDY/s1600/MYoejXCRCSJ2scje3yXmEC-650-80.png" /></a></span></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">There’s been a marked rise in the popularity of hand-drawn lettering recently, and that’s also influenced a related trend for cartoon-esque logos. Perhaps all that sleek minimalism we’ve been seeing in logoland has broken us, and we’re once again yearning for the comfort of 70s and 80s children’s TV lettering. <br /><br />The trend can be seen, for example, in the cute and curvy logos for pet food brand Ollie by Communal Creative; file transfer giants WeTransfer; social-platform-for-play Robox; andchewable candy brand Fruna by Brandlab (with a bouncing ‘U’ in the animated version that’s beautifully reminiscent of Pixar’s lamp).<span style="color: red;"><span style="font-size: large;"> </span></span></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: red;"><span style="font-size: large;">02. Geometric shapes</span></span></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-size: large;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzNbixEtMCZvCuknfJ2xAB_77h5yYaSbXMv6cKilXwDSrbzhyKKCdFCRYAKGSuHWmTUjE3upVhpTIihgfEX-ax74n3QWYxTWRkdqPE8G_k2NrDy3VkPiy2T9o7APlzRhrlPmL0qnsmV-U/s1600/zuYAUrctyqNrUo8LXfqreN-650-80.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzNbixEtMCZvCuknfJ2xAB_77h5yYaSbXMv6cKilXwDSrbzhyKKCdFCRYAKGSuHWmTUjE3upVhpTIihgfEX-ax74n3QWYxTWRkdqPE8G_k2NrDy3VkPiy2T9o7APlzRhrlPmL0qnsmV-U/s1600/zuYAUrctyqNrUo8LXfqreN-650-80.png" /></a></span></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Geometric shapes have long been a popular design element, but it takes a lot of skill to get their use right. Lately, more and more designers have been succeeding, with examples including the new logo for Google’s self-driving car project Waymo, a collaboration with Manual and the in-house team; Spin’s logo for nightclub and music label Ministry Of Sound; the in-house rebrand for customer software company Zendesk; and the hard-geometry wordmark for Pyramida by Reynolds & Reyner.<span style="color: red;"><span style="font-size: large;"> </span></span></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: red;"><span style="font-size: large;">03. Simplification</span></span></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-size: large;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpK6TfOaDp5kGRxi019h_wNaigv_QDnve1C5c1X1MHiRUtGknEWHdQQZMSitj5sCSsi9Qawy1vJwSJyxXStA4DLcvmQKPXVLvV51h-mFgicUOTS8OXb7AGNmB_hbbb4qVUEXQvvrriZ2Q/s1600/zCNq8dJomD5XYaTbcQcKnU-650-80.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpK6TfOaDp5kGRxi019h_wNaigv_QDnve1C5c1X1MHiRUtGknEWHdQQZMSitj5sCSsi9Qawy1vJwSJyxXStA4DLcvmQKPXVLvV51h-mFgicUOTS8OXb7AGNmB_hbbb4qVUEXQvvrriZ2Q/s1600/zCNq8dJomD5XYaTbcQcKnU-650-80.jpg" /></a></span></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">The move towards simplification of existing logos has been a trend for many years now. And it’s one that’s very much continuing into 2017. </span></span><br /><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">This logo trend is partly about aesthetics, but it’s also about making your logo scalable at small sizes. And with tech trends like smartwatches and other wearables continuing apace, it’s unlikely to go away anytime soon. </span></span><br /><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Recent examples of the trend include the new logo and identity for football club Juventus by Interbrand; Grey London’s controversial proposal for a redrawn WWF logo; Pentagram’s sleek and simple new branding for Canada’s Heart & Stroke Foundation; and Lippincott’s new design for Taco Bell. <span style="color: red;"><span style="font-size: large;"> </span></span></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: red;"><span style="font-size: large;">04. Brighter colours</span></span> </span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXtFESHsk854SEML9BKOo0OApJc5IOVy8aLTWMYxLLZAK3B0U5Y6jnsKJfKvVMMzLgLK8Nd_x1BD9ZH7vM9g2m0_8r_ib-NcoK5KQ0F4ejRjnaFQ5oJ38wRVqoqB1pByMDCUILTrTTyhY/s1600/UXdC2G2x8GubwiJAvdkdZb-650-80.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXtFESHsk854SEML9BKOo0OApJc5IOVy8aLTWMYxLLZAK3B0U5Y6jnsKJfKvVMMzLgLK8Nd_x1BD9ZH7vM9g2m0_8r_ib-NcoK5KQ0F4ejRjnaFQ5oJ38wRVqoqB1pByMDCUILTrTTyhY/s1600/UXdC2G2x8GubwiJAvdkdZb-650-80.jpg" /></a>In recent months, we’ve noticed more and more brands using colour to brighten up existing logos, adding new hues to shake up existing palettes in eye-catching ways. Examples include the refresh of cognitive computing firm Digital Reasoning by Golden Spiral; the redesigned branding for travel search engine Dohop by Bedow; the new look for The National Outdoor Leadership School by Magnifico Design and Wolf & Wilhelmine; and the latest logo redesigns for Subway, Experian and Samuel Adams.</span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: red;"><span style="font-size: large;">05. Typographical trickery</span></span></span><br /><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: red;"><span style="font-size: large;"><br /></span></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-size: large;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMEB1EHaA4yzCI0CkCC1_48ZTYZL_Ix5PVGcyJiQszQ6t7o1p48qgQweRsOTLRm9mps26SGnxexbuCb3U1zZzk6HyZ51ld10gFwkMEb7Fx9_RppdIzb191MbkdH9PIMuGguhL5C6whzkA/s1600/qVuv7W7nYBHLBqKhGFyMBi-650-80.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMEB1EHaA4yzCI0CkCC1_48ZTYZL_Ix5PVGcyJiQszQ6t7o1p48qgQweRsOTLRm9mps26SGnxexbuCb3U1zZzk6HyZ51ld10gFwkMEb7Fx9_RppdIzb191MbkdH9PIMuGguhL5C6whzkA/s1600/qVuv7W7nYBHLBqKhGFyMBi-650-80.png" /></a></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Designers have always delighted in incorporating little visual tricks and hidden messages into their logos, such as the famous use of negative space in logos by Fed Ex and Toblerone. And recently, we’ve seen this approach becoming popular once more.</span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Examples of the trend include new logo designs for the French town of Romans-sur-Isère by Graphéine (incorporating its famous bridge); Race Against Dementia by Brand Union (with a fragmented ‘D’ suggestive of both racing and dementia); Danish Design Award by Kontrapunkt (where the whole wordmark forms the shape of a ‘D)’; and pet adoption service Petfinder by Possible (where a subtle image of a dog appears within the script design if you look hard enough). </span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-25627399800763597042017-02-20T21:38:00.005-08:002017-04-03T02:44:24.465-07:008 Excellent Reasons to Redesign Your Website<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br />Written By Jessica Hill | @jesshill </span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlnQhWdmJh9LAifASPmwaLX0osFAL2f01ui_HsH_ma5huIvWnHzfM4YeFRv1kkIgLZcXdscTO7OCPiXQDKnQAqBJqmKl2b8PDMmwRiabuXv6GhmUSrYdy6tzTM0q60woiWoREaInkeeOY/s1600/website-redesign.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Redesign Your Website" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlnQhWdmJh9LAifASPmwaLX0osFAL2f01ui_HsH_ma5huIvWnHzfM4YeFRv1kkIgLZcXdscTO7OCPiXQDKnQAqBJqmKl2b8PDMmwRiabuXv6GhmUSrYdy6tzTM0q60woiWoREaInkeeOY/s1600/website-redesign.png" title="8 Excellent Reasons " /></a></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"> These days, your audience's first impression of your business is based almost exclusively on your website ... so redesigning your website isn’t a task to take lightly. It requires a good deal of thought, time, and potentially money, but the upside can be enormous.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;">It’s important to note here that "redesign" doesn’t necessarily mean you need to change every single one of your branding and graphic design elements. In fact, redesigns can just entail making functional modifications that help your website work better and assist you in reaching your marketing goals. After all, your website is one of the foundational elements of your marketing strategy, right?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;">While you can find many excellent reasons not to revamp your site, here are eight great reasons why you should get your redesign plans off the ground.</span><br /><br /><h3><span style="font-family: "trebuchet ms" , sans-serif;">1) You aren’t getting the results you want.</span></h3><span style="font-family: "trebuchet ms" , sans-serif;">Is your website gorgeous, functional, and pixel-perfect? Awesome! But if you still aren’t getting the results you want, it’s just useless web real estate. Your website exists to build your customer base, and your data should show you're trending toward that goal. </span><br /><br /><span style="font-family: "trebuchet ms" , sans-serif;"> </span><span style="font-family: "trebuchet ms" , sans-serif;">If you aren’t happy with your results, it’s time to redesign. Examining your site's conversion rates visitor-to-lead and lead-to-customer typically being the most important can provide you with a clear idea of what needs to be adjusted on it. Here are a few questions you should ask yourself to guide your redesign process:</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Does your call-to-action convert visitors into leads and customers?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Do your landing pages inspire people to learn more by digging deeper, or are they simply aesthetically pleasing pages that convey little value?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Is your site too text-heavy or riddled with corporate speak?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Does your site's look and feel match your company's voice and speak directly to your target audience?</span><br /><br /><h3><span style="font-family: "trebuchet ms" , sans-serif;">2) The purpose of your site has changed.</span></h3><span style="font-family: "trebuchet ms" , sans-serif;">If you’re like most companies, your marketing strategy is fairly fluid and reflects changes in results. While you clearly don’t need to do a full site redesign each time you adjust your marketing goals, it’s a good idea to check every so often to be sure your site is still aligned with your newest marketing plans. Ask yourself questions like:</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> How often do you modify your marketing strategy?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Do marketing strategy updates affect your conversion funnel?</span><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;">Of course, if you haven’t altered your marketing strategy in a while, it might not be your website that is the problem. ;)</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;">If your site’s purpose has changed, update its layout to be more in line with your goals. For instance, if you're new goals are now to provide more lead generation content (perhaps some "how-to" blog posts and ebooks), ensure you include CTAs on your homepage and other popular webpages.</span><br /><h3><span style="font-family: "trebuchet ms" , sans-serif;">3) Your website just doesn’t work.</span></h3><span style="font-family: "trebuchet ms" , sans-serif;">This might seem obvious, but you’ve probably stumbled on websites every now and then that are dysfunctional, to put it lightly. Your site might not be on that level ... but it might still not be as user-friendly as it could be. The truth is there can be elements of a site that aren’t effective and you may not realize they're making your site less effective.</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;">Functionality should be a paramount focus for you if it's not, your traffic and lead gen efforts could suffer. How you and others you ask to test the site -- answer these questions might point you in the clear direction of a redesign:</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Can a visitor readily find the most basic things on your site, such as contact information?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Is your site navigation confusing?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Is your important content hidden?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Are your product and service offers completely up-to-date?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><h3><span style="font-family: "trebuchet ms" , sans-serif;">4) You have an effective web design strategy.</span></h3><h3><span style="font-family: "trebuchet ms" , sans-serif;"></span></h3><span style="font-family: "trebuchet ms" , sans-serif;">If you’re already considering a redesign, it’s likely you’ve learned a fair amount along the way about what doesn’t work well in the design process. Instead of having one massive goal of a website redesign, take an iterative approach. Having this approach can help you use the information you've gathered about what works on your current site and plan accordingly. In other words, you'll be able to tell if your current users' needs are being met.</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;">You probably don’t even notice the small changes some of the sites you visit frequently make on a regular basis major brands have entire teams dedicated to iterating on every little detail. Since you may not have as many resources as these big brands, be sure every change you make has a clear purpose and solves a problem. Questions like these can help you decide if you have a clear purpose and problem to solve:</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Will customers be upset by a major overhaul?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Do you have all the answers you need from your customers to make a significant change?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Can you reduce costs by making small changes to a major feature? </span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><h3><span style="font-family: "trebuchet ms" , sans-serif;">5) Your site isn’t responsive.</span></h3><span style="font-family: "trebuchet ms" , sans-serif;">More than 17% of all web traffic comes from mobile devices. If your site isn’t responsive yet the chances you're losing leads and maybe even customers are high. Mobile users have made it clear they want to have a great UX on their devices the same ones they have on desktops so this should be a chief priority for your company if it hasn't already been made one. </span><br /><h3><span style="font-family: "trebuchet ms" , sans-serif;">6) You want to incorporate a better content strategy.</span></h3><span style="font-family: "trebuchet ms" , sans-serif;">Having fantastic content on your site can improve everything from customer retention to SEO<span style="font-family: "trebuchet ms" , sans-serif;"> </span>and with continuing changes to the algorithms of search engines, you’d be smart to implement a solid content plan. That said, quality content is useless if your visitors can’t readily find it.</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;">So, if you’re planning to make some big changes to your content strategy (perhaps boosting your blog production?), a web redesign may be wise. That way, your great posts, ebooks, and other content are easily findable (and your leads database will grow the way you want it to). If you're on the fence about a redesign in the name of your content strategy, ask yourself these questions:</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Can your customers easily find your content?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Does your content incorporate calls-to-action?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Can the search engines find and index your content?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><h3><span style="font-family: "trebuchet ms" , sans-serif;">7) Your competitors changed their site.</span></h3><span style="font-family: "trebuchet ms" , sans-serif;">Obviously, you don’t need to give your site an overhaul every time one of your competitors changes theirs. Having said that, if they make changes that improve their rankings substantially and end up pushing you down in searches, it's likely time to make some alterations to your site.</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;">If you spend some time on a competitor’s site and realize it could meet your goals far better than your own site does, it’s time to roll up your sleeves and get busy. Maintaining an edge in search shouldn't be your only goal, but if you're not near the top of SERPs because competing business is keeping you from there, analyze what SEO adjustments you can make to your site.</span><br /><h3><span style="font-family: "trebuchet ms" , sans-serif;"> </span></h3><h3><span style="font-family: "trebuchet ms" , sans-serif;">8) Your third-party tools are outdated.</span></h3><span style="font-family: "trebuchet ms" , sans-serif;">If your site is like most out there, you’ve embedded third-party tools that improve its functionality, such as shopping cart widgets. But, if some (or all) of these tools on your site aren't up to modern functionality standards, you're best off updating them. Ask yourself these questions to determine whether you need to replace or remove some tools:</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> How are these third-party tools working?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Are they slowing your site speed down?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"> Are new-and-improved versions now available?</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;">Nothing drives customers away like third-party tools that are outdated in terms of function or design or just don’t work correctly, so make the move to more modern ones that'll not only appeal to your visitors, but also turn them into leads.</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;">Identifying with one of the eight scenarios above shouldn’t cause you to go into panic mode and dive deep into a redesign, but realizing a few hit close to home might mean it’s time to get cracking on a new design.</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;">Your website is meant to bring you business. If it's not doing that, it’s time to determine why not and make necessary changes.</span></div><span style="font-family: "trebuchet ms" , sans-serif;"></span></div></div>Unknownnoreply@blogger.com0160/1, Kamarajar Salai, (Near Nirmala Girls Hr. Sec. School), Madurai, Tamil Nadu 625009, India9.913848999999999 78.143464999999992-20.3285475 36.834870999999993 40.1562455 119.45205899999999tag:blogger.com,1999:blog-4940378921168670264.post-53990735714729854902017-02-14T21:05:00.003-08:002017-04-03T02:44:24.494-07:00Here’s Why Logo Design Still Matters in 2017<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">by Roxana Nasoi</span></div><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9XylzCiX-zHXlATjwl7d_t5SE_D8ttAfWYP4Uvjq8qFR7Tec6DaVIBoJpQOSa1ntAcQXJa-nDPAIecV2KZYj85fzCHsmXdibsCO1pLseJlLSKeN_OxnAobkX-jmvxRE2EqDMdM2PSINM/s1600/logo-design2017.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9XylzCiX-zHXlATjwl7d_t5SE_D8ttAfWYP4Uvjq8qFR7Tec6DaVIBoJpQOSa1ntAcQXJa-nDPAIecV2KZYj85fzCHsmXdibsCO1pLseJlLSKeN_OxnAobkX-jmvxRE2EqDMdM2PSINM/s1600/logo-design2017.jpg" /></a></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><br /><h2><br /></h2><span style="font-family: "trebuchet ms" , sans-serif;">Having access to various business channels - in this case, clients and freelancers; demands and offers, has granted me knowledge and insights in marketing and branding. Among them, the ever-present question: “Is logo design still relevant?”.<br /><br />Today, I’m going to share with you the reasons why logo design still matters in 2017, from a client’s perspective, as well as a provider’s.<br /></span><br /><h3><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: red;"><b>Heads Up: Micro-Branding from Day 1</b></span> </span></h3></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Branding is like air for your business: chances are it won’t survive without it. I have briefly mentioned before the importance of a personal brand and why it is key to your online success.<br /><br />Reality stands like this: in 2016, we saw an emerging trend in communities being formed around people, not brands. There’s also a demand in customers’ perceived value, which eventually translates into a better understanding of what your customers want and need, as well as what they receive - the end result.<br /><br />Big data certainly comes to aid businesses in acquiring the necessary intel. Social media has also gained a solid status as “social CRM tool” for both businesses and customers to connect, engage, offer and collect feedback.<br /><br />With these aspects in mind, independent of their nature, businesses should rely on micro-branding from Day 1. What does this mean, exactly? Simply put, a shift in focus from general brand appearance, message and positioning, towards a subtler thinking. The only way to differentiate and communicate with your audience on a subconscious level is “for people, by people”.<br /><br />One example is the term “handcrafted artisan jewelry”. When a business provides such services or products, and labels themselves as unique, the gap between provider and customer is greatly reduced. In fact, the business relationship becomes more personal, more solid and more special.<br /><br />The customer feels cared for and chances are he becomes not just a fan of the brand, but also a brand ambassador, promoting and evangelizing the products and services on their private social channels. A thorough explanation of micro-branding is provided in this article on MarketingProfs, dating from 2007.<br /><br />Bottom line: to get closer to your customers, you need an image and a vision that goes beyond general branding. What does this have in common with logo design? Precisely everything, since a logo should be your first secret ace from day 1.</span></div><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs-57Zc55mROjqrMJ5cANIpNptw1_sBjisSYWIEOzKz3vdldohyXdFFS8924knEguHj1HqB32_-zOTTbC3ZeI034lgda2UnGJLKifGpkvtMt-MN4JkLi-9SXBIg09FF_Je3yNhHnN6RHA/s1600/logo-design-trends.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs-57Zc55mROjqrMJ5cANIpNptw1_sBjisSYWIEOzKz3vdldohyXdFFS8924knEguHj1HqB32_-zOTTbC3ZeI034lgda2UnGJLKifGpkvtMt-MN4JkLi-9SXBIg09FF_Je3yNhHnN6RHA/s1600/logo-design-trends.jpg" /></a></div><div style="text-align: justify;"><h3><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: red;"><b>Why Logo Design Matters for Businesses</b></span></span></h3><span style="font-family: "trebuchet ms" , sans-serif;">We just discussed about micro-branding, now moving to the importance of logo. While a business can survive without a website and most local businesses do not even bother to have a website, they cannot differentiate from competition without a visual signature. Any business, online or offline, local or international, needs custom logos that will embed the uniqueness of the brand.</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><h4><span style="font-family: "trebuchet ms" , sans-serif;"><b>A logo is a clear, short and concise message about the brand’s personality</b>. <span style="font-weight: normal;">In terms of color, playful logo designs are usually seen in marketing agencies, development & games startups, leisure, food and beverages businesses. More rigid logo designs can reflect that the company is a corporation, part of a company chain, or part of industries such as legal, real estate and more. Specific elements can point out the industry a business is active in.</span></span></h4><span style="font-family: "trebuchet ms" , sans-serif;">Examples: coffee beans, wine glasses, bottles, sandwich, bread, web vector elements help new customers “translate” the name and determine the type of service or product a business offers. Returning customers are aided by vector elements in recognizing the brand both online and offline. Potential customers can be drawn by a logo before even trying the services or products.</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><h3><span style="font-family: "trebuchet ms" , sans-serif;"><b><span style="color: red;">Logo Design as a Service</span></b></span></h3><span style="font-family: "trebuchet ms" , sans-serif;">Many freelancers ask themselves if “<b>logo design is still relevant as a skill</b>”. With agencies offering brand package deals for good prices, competition sure is tough for the regular freelancer. The fast-growing gig economy means “<b>the supply of gig labor is liquid and comprised largely of part-time workers on gig platforms</b>”, according to HBR. While their article discusses mostly driver-gig platforms such as Uber and Lyft, to some extent, this can be applied to freelancing marketplaces as well.</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;">Professional designers can suffer a huge blow if they rely only on their logo design skills and still want to keep their status as independent contractors or freelancers. Things are different for professionals getting hired by agencies under a full-time position and salary.</span><br /><span style="font-family: "trebuchet ms" , sans-serif;"></span><br /><span style="font-family: "trebuchet ms" , sans-serif;">However, for the logo design freelancer, the service is profitable as a part-time, occasional gig, and the best way to preserve their independent worker status is to diversify their services, skills and portfolio. This doesn’t mean that logo design as a service isn’t profitable, whenever the service is requested by clients.</span><br /><h3><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: red;"><b>Freelance Marketplaces for Logo Designers</b></span></span></h3><span style="font-family: "trebuchet ms" , sans-serif;">To increase the chances of earning a full-time income by mostly offering logo design services, freelancers can check out the following marketplaces:</span><br /><ol><li><span style="font-family: "trebuchet ms" , sans-serif;">A good old place for designers, the website offers mostly small design gigs and regularly advertises updates on their Twitter page, @99designs. </span></li><li><span style="font-family: "trebuchet ms" , sans-serif;">New entry on the list, the website offers freelancers cool challenging opportunities and the chance to showcase their best skills. They are also active about their design contests on their Twitter page, @Designhilldh.</span></li><li><span style="font-family: "trebuchet ms" , sans-serif;">Not new, but definitely improved in the recent years, PPH is a great place to advertise your “hourlies”, as standalone fixed price services which can be delivered in a day. Their Twitter timeline is filled with motivation and inspiration, @PeoplePerHour.</span></li><li><span style="font-family: "trebuchet ms" , sans-serif;">The new marketplace (formerly oDesk-Elance) welcomes freelancers with opportunities to join Teams and Talent Clouds, among others. Freelancers can also create an agency to increase their changes of overthrowing competition. Their Twitter timeline is filled with highlights and news for freelancers,dates as well as success stories from the community, @Upwork<b>.</b></span></li></ol></div><div style="text-align: justify;"><div style="text-align: justify;"><div class="_5pbx userContent" data-ft="{"tn":"K"}" id="js_2e"><h3><span style="color: red;"><b><span style="font-family: "trebuchet ms" , sans-serif;">Takeaways</span></b></span></h3></div><span style="font-family: "trebuchet ms" , sans-serif;">The first impact of a logo is massive and similar in a way to the first impression we get when we interact with a new face. Independent of the nature of your business, make sure the logo is an active component in your branding strategy – this can be a door opener in your connection and interaction with customers.<br /><br />As a freelancer offering logo design services, the industry offers great potential for this skill, however diversify your service profile to increase growth and revenue opportunities.</span></div></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-67944840424176277232017-02-10T22:12:00.004-08:002017-04-03T02:44:24.514-07:00Redeveloping your Website for 2017<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span style="color: #0c343d;"><span style="font-family: "Trebuchet MS",sans-serif;">By Martin Skyler,</span></span></div><div style="text-align: justify;"><span style="color: #0c343d;"><span style="font-family: "Trebuchet MS",sans-serif;"><br /></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="color: #0c343d;"><span style="font-family: "Trebuchet MS",sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsN7HRQxRJkuFvJ7UbWRUkEHCdtsbhgIKJqzCwz7bBx9BQbM3Sk4zfAzFx5jR6BmysK7eze2ivGoaEOpaMPjfw9h3KmgSZ6SnxSuiqSJBwIaJ7NA9gYp9wRh6rXNWmgX9C_JhsSbJ9PH4/s1600/design_concept-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsN7HRQxRJkuFvJ7UbWRUkEHCdtsbhgIKJqzCwz7bBx9BQbM3Sk4zfAzFx5jR6BmysK7eze2ivGoaEOpaMPjfw9h3KmgSZ6SnxSuiqSJBwIaJ7NA9gYp9wRh6rXNWmgX9C_JhsSbJ9PH4/s1600/design_concept-1.jpg" /></a></span></span></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><span style="color: #0c343d;"><span style="font-family: "Trebuchet MS",sans-serif;">Now that we are firmly into 2017, you might be getting itchy feet about your business’s website – new year, new me, new website?<br />Before making the jump into completely overhauling your website, it is important to consider whether a completely new design is required or if subtle little changes might be best.<br /><br />Avoiding the Temptation<br /><br />When contemplating a new design for your website it is very easy to fall into the trap of completely ripping up your original design and starting again. Don’t, at least not entirely.<br /><br />The best brands are recognisable by various colour schemes and features, and completely changing this can have a negative effect instead of a positive. Consider whether the changes you have in mind serve the purpose of the customer, or whether they are to fix what isn’t actually broken. More often than not, it is the latter.<br /><br />Google is possibly the best example of where minor changes work best. The layout of the search engine has always predominantly remained the same and is recognisable around the world. It is a formula that works and works well.</span></span></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><span style="color: #0c343d;"><span style="font-family: "Trebuchet MS",sans-serif;">Simple Changes<br /><br />Making small, but effective, changes to your website is often the best way to go. If your website is not suffering from a large bounce rate and the general feedback is positive, look into what features are not working and what can be improved.</span></span></div><div style="text-align: justify;"><span style="color: #0c343d;"><span style="font-family: "Trebuchet MS",sans-serif;">If you have an e-commerce website, you might be able to modify the checkout process and improve customer experience, making it easier for them to purchase your products. Making the process as simple as possible for your customer to achieve their intended goals is the operative goal.<br /><br /><br />Deciding a New Website is required<br /><br />Should you believe that a completely new website is needed after considering all of the finer aspects, you will want to want to sit down with your team, and/or possibly a web design agency, and brainstorm ideas for your new site.</span></span></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><span style="color: #0c343d;"><span style="font-family: "Trebuchet MS",sans-serif;">If your website is three or more years older, the chances are that it was developed using defunct technology, meaning that this provides the opportunity to make vast improvements to your web presence.<br /><br />Developing a new website must also take into consideration the emergence of mobile browsing – this is nothing new, however, web designers now consider a website’s layout on mobile and tablet devices before desktop computers. October 2016 saw mobile and tablet browsing (51.3%) overtake the desktop (48.7%), according to web analytics firm StatCounter.<br /><br />It is only natural that web designers cater for the larger and growing market trend, especially with no signs of web browsing habits swinging back the other way. Of course, that does not mean disregarding a website’s desktop layout – this can be made simple with a responsive template, automatically optimising your website to the device which it is being viewed on. </span></span></div><div style="text-align: justify;"><span style="color: #0c343d;"><span style="font-family: "Trebuchet MS",sans-serif;"><br /> Consider a Static Front Page<br /><br />Computers have become more powerful and internet speeds have increased, so surely you can welcome visitors to your site with an animation produced by your graphic design team?<br /><br />Yes, if you feel that your customers are willing to wait as the sizeable page opens up on their mobile device.<br /><br />Last year saw a lot of web designers revert back to static front pages, and that trend is set to continue in 2017. A static front page will decrease the size of the landing page, making your website load a lot quicker than the average five seconds waiting time and improve user experience, potentially putting you ahead of your competitors and making you the first point of call.</span></span></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"></div><div style="text-align: justify;"><span style="color: #0c343d;"><span style="font-family: "Trebuchet MS",sans-serif;">Digital Marketing and SEO Strategy<br /><br />There is no point is having an amazing website if nobody is going to see it. Your digital marketing and SEO strategies should be developed before your website in order to hit the ground running.<br /><br />Google rewards website for having high quality and consistent content, so it may well be worth your time including a blog section and keeping this regularly updated (at least once or twice a week). Not only will this allow your company to discuss issues important to your customers, but will help to develop keywords and push your website further up Google’s rankings.<br /><br />As well as producing written content, your website will benefit from making use of images and videos. Not only will this help to break up any text, but this can help to increase user experience, particularly when browsing on smaller mobile devices, and can also have a positive effect on a website’s SEO.<br /></span></span></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-49350422145703429762017-02-10T21:45:00.003-08:002017-04-03T02:44:24.535-07:006 ways to improve your business cards<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">By Tom May</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Make your business card something people will want to keep, with these 6 simple ideas.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">So you’ve followed our advice on how to design a business card, and you’ve designed something that looks pretty decent. But you’re still not happy with it. It just somehow lacks the wow factor. And you get a sense that a lot of the ones you hand out are ending up in the waste paper basket. </span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">In this post, we suggest a few simple ways you could redesign your business card, raise it above the norm, turn it into a topic of conversation and make people covet it, not discard it.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>01. Use illustration</b></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyzkcIe_Mee30mizJL8jcC5pnlNS0XlId7DnmlhHSOI1Q758Rco6CwyUYODKuCyK6KtjL6ci5p_LZbiXP4Bs_BRmTFwsBbT4XK068Andy6iWfk-uuLPhEeuQOkcvvbbq_3AIgUFGa52kI/s1600/wHBiJunowgMrMcbDkjk6rA-650-80.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyzkcIe_Mee30mizJL8jcC5pnlNS0XlId7DnmlhHSOI1Q758Rco6CwyUYODKuCyK6KtjL6ci5p_LZbiXP4Bs_BRmTFwsBbT4XK068Andy6iWfk-uuLPhEeuQOkcvvbbq_3AIgUFGa52kI/s1600/wHBiJunowgMrMcbDkjk6rA-650-80.png" /></a></b></span></div><br /><div style="text-align: justify;"><span style="font-family: "trebuchet ms", sans-serif; text-align: center;">Ueno’s colourful business cards really pack a punch</span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Whether or not you’re a pro illustrator, if you have any sort of talent for art then why on earth aren’t you showcasing it on your personal business card? Alternatively, if you’re designing cards for an agency, why not commission someone, as New York studio Ueno Design has done with this artwork from Malta-based illustrator Magda Azab?</span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">This will transform your card from an onerous imposition on people’s wallet space to a covetable piece of art. So it’s an easy ways to make sure that people remember you and hang on to your details. And if you can slip the illo into the conversation when you hand it over, you’ve forged a mental connection in the receiver’s mind that could be very important in future.</span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>02. Vary the shape</b></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJqvF1qOeEjqYyjGSdJD1MNNNgeFKCsYJgbyPHnMdTmBCGBUbvLq_CWyDZevgBXPQ4icv9HQnnKwyyQN2GvkFV2S9hrmO4rDtiBIfaklEInEzQ8Zt4x4ZkH0thGSdkOhQJ2GIaliA8xmM/s1600/vFhmWQ2eJtRrKAsUwi7poG-650-80.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJqvF1qOeEjqYyjGSdJD1MNNNgeFKCsYJgbyPHnMdTmBCGBUbvLq_CWyDZevgBXPQ4icv9HQnnKwyyQN2GvkFV2S9hrmO4rDtiBIfaklEInEzQ8Zt4x4ZkH0thGSdkOhQJ2GIaliA8xmM/s1600/vFhmWQ2eJtRrKAsUwi7poG-650-80.jpg" /></a></b></span></div><br /><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms", sans-serif;">Mike Ecker’s circular cards certainly stand out from the crowd</span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Business cards don’t have to be rectangular, and choosing an unusual shape can’t fail to make your business card stand out. When Baltimore-based designer Mike Ecker switched his focus to lettering, he designed these striking circular cards that were guaranteed to attract comment. Other examples of curvy cards include those of Fabian Landa, Inka Matthew, Joshua M Smith and Hillary Hopper.</span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>03. Make it fun</b></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht1iVFsRiv0jAEkWYAmUm9PUqf5M45_HXBg0WVZ871UuDwNBMgIz9Ad83qdCxyqqtJ-XgALCUWcWIzS_mjWr7m1b6cXLeUpxs2x7Z-mGYNIJYfXrp4ZtEl2JN8neDoVXr5R8YvQKPcN6I/s1600/mqfHf3VvXZvhrt3TvaX69R-650-80.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht1iVFsRiv0jAEkWYAmUm9PUqf5M45_HXBg0WVZ871UuDwNBMgIz9Ad83qdCxyqqtJ-XgALCUWcWIzS_mjWr7m1b6cXLeUpxs2x7Z-mGYNIJYfXrp4ZtEl2JN8neDoVXr5R8YvQKPcN6I/s1600/mqfHf3VvXZvhrt3TvaX69R-650-80.gif" /></a></b></span></div><br /><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms", sans-serif;">Lukas Novotny’s business card has a moveable tab</span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">At heart we are all children, and giving us something to “play with” means we’re far less likely to throw it away, as well as showcasing your personality and creativity. Here’s a great example from Lukas Novotny, a multidisciplinary designer based in London. The front side of his business card has a movable tab: pull it out and a breakdown of his creative process is revealed. It’s a simple idea, but wonderfully executed. You can see more innovative business card designs here. </span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>04. Make it funny</b></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYFbbh9dtSb22_G80-UDdhwz_tmy-ZzifNbNDWcF6mVpUD3Be9nHnfYkUKD_bw9-C_tbvohis0L0jtu0J1put1fwRSl9BMJz61_5AdKabs9uZS0rVZIL4ZIn5Mu8Lo_vRMMLglMPW7hNI/s1600/ud5AEz8acuTjgqVxjmNjDP-650-80.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYFbbh9dtSb22_G80-UDdhwz_tmy-ZzifNbNDWcF6mVpUD3Be9nHnfYkUKD_bw9-C_tbvohis0L0jtu0J1put1fwRSl9BMJz61_5AdKabs9uZS0rVZIL4ZIn5Mu8Lo_vRMMLglMPW7hNI/s1600/ud5AEz8acuTjgqVxjmNjDP-650-80.jpg" /></a></b></span></div><br /><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms", sans-serif;">The humour in this joint business card is subtle, but all the more effective for it</span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">To work in the design world, it’s essential to have a sense of humour and be able to get on with people. So why not demonstrate that on your business card? Utah-based designer couple Mike and Alma Loveland, aka Ollybird, get it spot on with their joint business card above. One anyone would want to hang onto this card, if only to show it to others as a fun conversation piece.</span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Of course, it’s important to strike the right note and be original. Coming across as plagiaristic, offensive or (perhaps worst of all) unfunny on your business card is just counterproductive. So road-test your joke as widely as possible first, and if you’re in any doubt about its ability to raise a smile, best to take another tack.</span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>05. Add a photo</b></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoGwCnxsiUfIxSW4HcF8ivT1YL5fgfcg5F0yOWfMmBspufoQs1hJB-Y_vaGUKjHtp6fxKXSb1pibdlVaS80YldNHLsilpaSnm1UMeFI7jdhNJxQYuCg3k5M2WllInpFZX4zftWgIc8ca4/s1600/o2GgX4eQWb78MwF5TT9AQa-650-80.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoGwCnxsiUfIxSW4HcF8ivT1YL5fgfcg5F0yOWfMmBspufoQs1hJB-Y_vaGUKjHtp6fxKXSb1pibdlVaS80YldNHLsilpaSnm1UMeFI7jdhNJxQYuCg3k5M2WllInpFZX4zftWgIc8ca4/s1600/o2GgX4eQWb78MwF5TT9AQa-650-80.png" /></a></b></span></div><br /><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms", sans-serif;">Josh Fabian’s business card shows how a good mugshot can bring a business card to life</span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">It’s often difficult for people to put a name to a face. Even if you met in person when you handed over your business card, you may not have spoken for long. And the person may have met dozens (or even hundreds) of other designers that day. So why not make it easy for them, and slap your mugshot on your card along with your details, as Pittsburg-based founder and CEO Josh Fabian has done? </span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">“I wanted to include my big goofy picture so that the cards would be memorable,” Fabian says. “Business is about relationships, I want them to remember exactly who I am and I think a unique card can go a long way towards that goal.” Point made.</span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>06. Embrace whitespace</b></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyewxwILj-rdtDX8E64nwIRbR9YwQ7wmhG7M5MAjjbf8fPNjNK-ESfrFt1LvwHJ_EtRmlSy4ypzJqfWuxYSxY6458osuI2v6zbN9udtYhlKvnXaLnDenz2ISJgE-uHH9IWW6D1BL3vY5Y/s1600/qeGxGBA79EdJ2dgfp3crnf-650-80.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyewxwILj-rdtDX8E64nwIRbR9YwQ7wmhG7M5MAjjbf8fPNjNK-ESfrFt1LvwHJ_EtRmlSy4ypzJqfWuxYSxY6458osuI2v6zbN9udtYhlKvnXaLnDenz2ISJgE-uHH9IWW6D1BL3vY5Y/s1600/qeGxGBA79EdJ2dgfp3crnf-650-80.png" /></a></b></span></div><br /><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms", sans-serif;">Generous use of whitespace can help give a sophisticated, high-end look to your business cards</span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Most of the business cards we’ve featured in this post have been super-bright and colourful. But there’s more than one way to grab attention with your business card, and another is to go in the exact opposite direction, and use generous amounts of whitespace for a sleek and minimalist look. That’s a particularly good strategy when you’re using quality paper stock and/or cut and printing your cards yourself, as Berlin-based UX/UI designer Mika has done here.</span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div class="separator" style="clear: both; text-align: justify;"><br /></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-39316744879035782392017-01-25T21:05:00.001-08:002017-04-03T02:44:24.558-07:00How Logos of the World's Most Popular Tech Brands Have Evolved Over The Years<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">By Charlie </span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">As your company grows it's important for your brand image to change with it, you've got to keep being relevant. The world's biggest companies have undergone some huge brand and logo changes over the years, and Vizion Online put that into a graphic to show which companies are behind some of the biggest changes. Apple's and Amazon's are brilliant.</span></div><div class="separator" style="clear: both; text-align: center;"></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWmqPqq09iAj3b9tCGvVex5YwIyRVFLTlanrUq6YpsOCkDG4tq1u2AiTVmS9h4ftqy8qWO8oSaHqVZKfFY-D0G9eOe8gZvf3zfDrlkpGVck-F6phht-QdiXAEc0zROxkz4rOSjDr17C5U/s1600/Blog_01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWmqPqq09iAj3b9tCGvVex5YwIyRVFLTlanrUq6YpsOCkDG4tq1u2AiTVmS9h4ftqy8qWO8oSaHqVZKfFY-D0G9eOe8gZvf3zfDrlkpGVck-F6phht-QdiXAEc0zROxkz4rOSjDr17C5U/s1600/Blog_01.jpg" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6UyBsbwClgVFNpxaxAEJRsMTVfoYOB11for-JS_5kM0CWTCJefpQ9xC6qaAqnE3lvJBtesl9Ylbr9cL4_THwfCUzdH9I3MLKDg9EBemsZoOjwA8x334ZA7tr5n2hfKhpXz5zCXgK7vuw/s1600/Blog_02.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6UyBsbwClgVFNpxaxAEJRsMTVfoYOB11for-JS_5kM0CWTCJefpQ9xC6qaAqnE3lvJBtesl9Ylbr9cL4_THwfCUzdH9I3MLKDg9EBemsZoOjwA8x334ZA7tr5n2hfKhpXz5zCXgK7vuw/s1600/Blog_02.jpg" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqLcMMuCyh8LZloLpmd4olUpyOymhlAWAR1Q8nVtoJb-kKYwOTnBtxC8AuJafs2rSLkDaicesy0HLMM09BsGohPLM9Qpbo-jtrOuK9KHuLoAkyI2551N5Crt_OM-PGOBTacW4VWQyzCI0/s1600/Blog_03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqLcMMuCyh8LZloLpmd4olUpyOymhlAWAR1Q8nVtoJb-kKYwOTnBtxC8AuJafs2rSLkDaicesy0HLMM09BsGohPLM9Qpbo-jtrOuK9KHuLoAkyI2551N5Crt_OM-PGOBTacW4VWQyzCI0/s1600/Blog_03.jpg" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3ZnN0IpzUJVUsEGkbt6GipTDvmyc5X5_eNEiwl1Wh-h46zL1GvF6JrUHoF0f8vzFQ9AlgNjFArOHrxABtpbaHEouB5xyqcsuv0Kbo4V0zC_zf_1wPykJlpu-Jm4-tykPQRZoBhDCam-E/s1600/Blog_04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3ZnN0IpzUJVUsEGkbt6GipTDvmyc5X5_eNEiwl1Wh-h46zL1GvF6JrUHoF0f8vzFQ9AlgNjFArOHrxABtpbaHEouB5xyqcsuv0Kbo4V0zC_zf_1wPykJlpu-Jm4-tykPQRZoBhDCam-E/s1600/Blog_04.jpg" /></span></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI01nub7equuYna3YNUfSsf_nAYYmGxyMoHXcalHOtrrF_Jhu9lsWvUfLKfekpD7N_SiKli-lBbhwFhOl9GoWsfZs5ySGfAgfeDw9UkzNtRQcUGtbg1U7XBLWNj4x_vFjWu3qO5pS0_dw/s1600/Blog_05.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI01nub7equuYna3YNUfSsf_nAYYmGxyMoHXcalHOtrrF_Jhu9lsWvUfLKfekpD7N_SiKli-lBbhwFhOl9GoWsfZs5ySGfAgfeDw9UkzNtRQcUGtbg1U7XBLWNj4x_vFjWu3qO5pS0_dw/s1600/Blog_05.jpg" /></span></a></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><br /></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-41013894208842432532017-01-23T21:33:00.001-08:002017-04-03T02:44:24.576-07:007 Social Media Marketing Trends That Will Dominate 2017<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaQ1Kbw20xZX8s9rYF_QEyj35_jvW01g_afLDr6hPfsLOV-C7zzVD2QkefeESpXlqkVFRGRAM6gKTF8nIbV2F_jJvj-VmbWVK0GNmOFy2yuIrZY57jlSBvf2tVzTmeIZxffHsxnSSK0Vk/s1600/social-media-marketing-trends.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Trebuchet MS, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaQ1Kbw20xZX8s9rYF_QEyj35_jvW01g_afLDr6hPfsLOV-C7zzVD2QkefeESpXlqkVFRGRAM6gKTF8nIbV2F_jJvj-VmbWVK0GNmOFy2yuIrZY57jlSBvf2tVzTmeIZxffHsxnSSK0Vk/s1600/social-media-marketing-trends.jpg" /></span></a></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;">Every year, I make predictions about what the coming year’s potential developments in the world of social media marketing. And every year, I have to think back and chuckle at all the people who claimed social marketing was just a fad—as little as a few years ago.</span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;">It’s clear now that social media marketing is here to stay, and its massive staying power is attributable to one key characteristic—the fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features.</span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;">So what does 2017 have in store for us social media marketers?</span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><b>1. Snap’s Evolution Will Result in Interesting New Opportunities.</b></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;">First up, I’d like to mention the enormous evolution Snapchat—now called Snap—has undergone, and where it may be headed in the future. Already, Snap has transformed user expectations and major trends in the social marketing world. It’s helped bring back a more moment-focused view of communication, leading to more in-the-moment and live content, it’s facilitated more mobile-centric app developments, and it’s introduced vertical videos into the mainstream. But now, it’s looking to develop products outside its main means of exchanging messages, introducing real-world glasses to help users capture first-person visual information. Expect big things from this recently-renamed company in 2017, and huge marketing opportunities to go along with them.</span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><b>2. Twitter Fatigue Will Worsen.</b></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;">Twitter isn’t doing so hot. People have been predicting the death of Twitter for the past few years, but I’m not here to say whether or not Twitter’s going to survive another year (it probably will). Instead, I’d like to point out one potential factor for the app’s decline, what I call “Twitter fatigue.” Twitter built itself on fast, bite-sized updates, but this leads to a barrage of both incoming and outgoing tweets. This was novel and exciting at first, but now users are starting to crave something different—bigger, more detailed, more interesting pieces of content that roll out slower, like once per day. You can see this trend taking hold already in platforms like Instagram.</span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><b>3. Users Will Crave More Vicarious Experiences.</b></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;">People are also starting to demand social media as a conduit for more vicarious experiences. It’s no longer enough to post your sentiments about an event; you have to show your users what it’s like to be there. You can do this with things like live video, 360 images and video, and even just more real-time posting. The idea is to make your users feel like they’re a genuine part of the experience, as it’s unfolding.</span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><b>4. New Areas of Communication Will Emerge.</b></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;">Historically, social media existed as a way for individual people to communicate online. When brands caught on, it also became a way for brands to speak to and advertise to consumers. But now, social media is evolving in new communicative areas. Some platforms are offering means of customer service, increasing the significance and interactivity of exchanges between brands and consumers. Others, like Facebook, are delving into more professional communication. Expect to see more diversity here as more brands catch onto the potential.</span></div><div class="MsoNormal" style="text-align: justify;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div><div class="MsoNormal" style="text-align: justify;"><br /></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-54419064035287742302017-01-19T00:05:00.002-08:002017-04-03T02:44:24.602-07:00How to unlock a brand’s true digital potential<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">by Rajiv Gupta</span></div><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4T6uWyxMpGAdW-hW_pVZeyXYxFSqJZ3NS6pYA6Nd0dNSWsQJy71cAqHidO_43OO8w9ffdAVQ2lM-S0xIdjGgTLgGRuV2x-E0lGh4wkMbtuqG30oNb3AJ5Icq9Uwwi6JHoUXvSu_YcY6I/s1600/g_tech_grfx_web.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4T6uWyxMpGAdW-hW_pVZeyXYxFSqJZ3NS6pYA6Nd0dNSWsQJy71cAqHidO_43OO8w9ffdAVQ2lM-S0xIdjGgTLgGRuV2x-E0lGh4wkMbtuqG30oNb3AJ5Icq9Uwwi6JHoUXvSu_YcY6I/s1600/g_tech_grfx_web.jpg" /></span></a></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Raj Dutt, a 35-year-old home furnishing retailer in Srinagar was among the many affected by the political turmoil in Kashmir. However, this did not dampen his entrepreneurial spirit and he found an innovative solution—a digital solution.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Dutt leveraged the newly-launched sales assistant iPad app from a leading home furnishing company to create a new way of doing business. He went to his customers’ homes, showcasing the now digital product catalogue, helping them visualize interiors on the app itself and taking orders on the spot or bringing over the shortlisted fabric samples when needed. Now imagine doing this without the app, which would need him to carry close to 200 sample books to choose from, each weighing 10-15kg, for each home visit.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">In Dutt’s epic journey we find a true representation of the impact a thoughtfully-crafted digital solution can create in the right hands. Digital disruption in retail is often thought of as just a way of creating a new channel to sell, own or aggregate products or services via a cool app or e-commerce marketplace. But the true potential and value of digital is far more ubiquitous.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">For instance, geo-analytics, complemented by rich consumer data, today allows you to pinpoint exactly the right micro-markets for, say, a handset brand to launch new stores in—something that was based on ‘experience’ earlier.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Digital is not all about business-to-consumer (B2C). In B2B companies, let’s say auto components, one of the top needs for customers quite often is transparency of order status and timely updates. Digital provides a strong way of seamlessly creating a platform where the customer can track his order from acceptance to manufacturing and from transport and delivery with pro-active intimation on potential delays—making his/her life much simpler. The advantages are manifold but the journey is never easy.</span></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">We believe there are six key pillars for a successful digital transformation.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Disruption and innovation</b></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Redefining the business model, from selling to servicing to feedback and improvement, is one of the first steps in the journey. More times than not, the consumer won’t have answers you need directly (e.g. Henry Ford’s famous quip that if he were to ask his customers what they wanted, he would have built faster horses). Our lines of inquiry need to leverage trained specialists to tap into the discipline of ethnographic research and understand unmet or latent needs. Amazon Echo Dot or Google Home are excellent examples of creating a new need—a digital assistant that is a news reader, home lighting controller, travel agent and Wikipedia rolled into one.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Customer journeys re-imagined</b></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Defining seamless and integrated consumer journeys across all touch-points is next. If technology has defined progress in the last decade, then design thinking is the flavour of the next one. Imagine someone refurnishing their home can shortlist the fabrics you like on your app while commuting, visualize the shortlisted products as upholstery or curtains on your laptop, get advice from family and friends and finally find the nearest store to ‘touch’ the actual fabric and complete the purchase—all through beautifully designed screens in a few clicks.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Agile development and launch</b></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Executing these ambitions requires a considered approach—choosing the right partners and technology platform, getting the data right, even finding the right product photography solution to a life-like product display, testing the digital product and planning the digital marketing right. The focus has to be on creating the MVP (minimum viable product) and then enhancing and refining it through each sprint for iterative upgrades.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Creating data and analyst capability</b></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">‘Data is the new oil,’ it is said, and the key here is unlocking consumer data at the front end and operations data at the back end. It is possible today to target a person, who searched for a car, with an auto-insurance offer that is customized for him depending on his profile (demographics, interests) at another website that he frequents.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Every penny of yours can be optimized to target the right person in the right geography at the right time and the right place to personalize the right offering and maximize the return on investment.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Adoption and commercialization</b></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Each digital investment should have a clear lens on commercial value, tracked actively through a sharply-defined dashboard. Adoption is among the toughest challenges in the journey—especially, converting a user’s interest to not only, say, a potential download, but actual usage, transaction and, most important (but most difficult), repeat engagement—while at the same time, doing so at the least cost per click.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b><br /></b></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><b>Digitization of process</b></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">A chain is as good as the weakest link. A sports car chassis with an 800cc engine will not create an optimum consumer experience—neither will the most-innovatively designed agile customer process with a 1990s back-end.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Hence, digitizing of the core processes through a clear integrated view of the information technology (IT) architecture and associated applications and making choices around niche versus diverse platforms needs thoughtful consideration.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Digital is a reality—it is not a dotcom boom or bust. It is already the current way of working and organizations have a choice—to embrace it…or die.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Rajiv Gupta is partner and head of technology advantage practice, Bharat Mimani is project leader, and Amrita Chang is consultant at BCG India.</span></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-9950183971123837532017-01-04T21:50:00.004-08:002017-04-03T02:44:24.626-07:00Google Digital Unlocked programme aims to bring Indian SMBs online<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">By Digit NewsDesk</span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span></div><div style="text-align: justify;"><span style="font-family: 'trebuchet ms', sans-serif;">Google announced its Digital Unlocked programme and My Business Websites for SMBs in India to come online.</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiM2f4kaN9fv4C4GaY1FxaDvIYDlnb8F9mNtN6UkrOjkWERZaFnEuQwhdutx2HyGHwfDSntCxjtYNHMUZL0TbN2hOQYf6JinRqgwyA0eEVQWDEyoPVhWP7Cw29k6THZ-b3UNVDUNxmn0LQ/s1600/fab2c587adba341d11952a289c26708f0d38d35f.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiM2f4kaN9fv4C4GaY1FxaDvIYDlnb8F9mNtN6UkrOjkWERZaFnEuQwhdutx2HyGHwfDSntCxjtYNHMUZL0TbN2hOQYf6JinRqgwyA0eEVQWDEyoPVhWP7Cw29k6THZ-b3UNVDUNxmn0LQ/s1600/fab2c587adba341d11952a289c26708f0d38d35f.jpeg" /></span></a></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Google has announced its Digital Unlocked skills programme in India today. In an SMB-focused event in Delhi, the company announced two new initiatives, including My Business Websites and Digital Unlocked. Google CEO, Sundar Pichai, revealed a joint study with KPMG, which says 68 percent of India’s 51 million SMBs are not online right now. According to the study, this is because of lack of technical skills, and understanding of the benefits of technology</span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">The Google Digital Unlocked training programme is aimed at bringing these SMBs online, teaching them essential skills for the same. The programme has been built online, offline and mobile platforms, says Google. While offline training will be provided over the next three years in partnership with FICCI, online training is through 90 video tutorials that Google has released. You can find these on g.co/digitalunlocked.</span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB6xPjCNMqT3flYvM0jacPNYOsZ8MHR0c5Gz_4JABa4CTzAbwpm9Lj-Rzp7NoY-tkKY3OIJ7PInCpaIfY2HY-RK8wqT4nIy2qNZcSMLTT27ZsJF0vPDQNC6tgcNa51YtRD-_1htXSIO6A/s1600/ea459c81296f5dc1500eed6dfb1d930baa7e06a0.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB6xPjCNMqT3flYvM0jacPNYOsZ8MHR0c5Gz_4JABa4CTzAbwpm9Lj-Rzp7NoY-tkKY3OIJ7PInCpaIfY2HY-RK8wqT4nIy2qNZcSMLTT27ZsJF0vPDQNC6tgcNa51YtRD-_1htXSIO6A/s1600/ea459c81296f5dc1500eed6dfb1d930baa7e06a0.jpeg" /></span></a></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">FICCI’s offline training program will include 5000 workshops, spread over 40 Indian cities. The training programs are certified by Google, FICCI and the Indian School of Business (ISB). To access Google’s Digital Unlocked training programmes, users will have to download a mobile app called Primer, which is on iOS and Android right now. It provides access to the videos, is available in English and Hindi, and works offline. Google says support for Tamil, Marathi and Telugu is to be added soon. Those interested can also visit the digital Unlocked website to get details of the location of workshops. The announcement evet also saw Union IT Minister Ravi Shankar Prasad reiterate the governments digital initiatives, including the recently launched BHIM payments app. The minister also encouraged Google to help improve the country's cyber security situation, saying that Google is as much an Indian company as it is American.</span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6FRp7LWyOe9JYTFWI9G4hsvKdtIcPdxt-BDV7QtEX90jPegdhECTshc3FU_OjQ7mEV7XcaCMXTAD6UY-pat5U1e9P9y0ZegDJSuUUo13gqcidJR3-i-v5yp7yrWN3ks02aJtothqsdyI/s1600/c69278a16fe646e5e7b202c216677953c7639b46.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "trebuchet ms" , sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6FRp7LWyOe9JYTFWI9G4hsvKdtIcPdxt-BDV7QtEX90jPegdhECTshc3FU_OjQ7mEV7XcaCMXTAD6UY-pat5U1e9P9y0ZegDJSuUUo13gqcidJR3-i-v5yp7yrWN3ks02aJtothqsdyI/s1600/c69278a16fe646e5e7b202c216677953c7639b46.jpeg" /></span></a></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "trebuchet ms" , sans-serif;">Further, Google’s My Business Websites will be launched later this year. This service will allow businesses to create websites optimised for mobile viewing, for free. Businesses will also be able to use photos from Google Maps, and the service will be available in English, Hindi, Telugu, Marathi, Bengali, Tamil, Gujarati, Urdu, Kannada and Malayalam.</span></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-62728535726356282782016-11-16T23:34:00.001-08:002017-04-03T02:44:24.653-07:005 Ways Your Social Media Posts Improve Your SEO<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">by John Jantsch</span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDXY1Ozr2gMHsvMlkeT2oqJtck14Xj9GqozjaPVoKZL2-nY6-wPf9WvawT6hgtEcKcgP-YT8CTE1C1b7ROme7dvtY6vmEsA49rMMnvpYd3k0hig4CIMmQUsfNVmWfHv-SUS-3VY934wA8/s1600/5-Ways-Your-Social-Media-Posts-Improve-Your-SEO.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDXY1Ozr2gMHsvMlkeT2oqJtck14Xj9GqozjaPVoKZL2-nY6-wPf9WvawT6hgtEcKcgP-YT8CTE1C1b7ROme7dvtY6vmEsA49rMMnvpYd3k0hig4CIMmQUsfNVmWfHv-SUS-3VY934wA8/s1600/5-Ways-Your-Social-Media-Posts-Improve-Your-SEO.jpg" /></a></span></div><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. And that makes sense. Google’s algorithm is designed—and is constantly being tweaked—to find and rank high-quality, useful content for each search query. To do so, it needs a way to measure the value of sites.<br /><br />Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. You’re not going to like a piece of content on Facebook or share a link to it if you don’t think it’s worth reading, right? And you’re not going to spend your work break watching videos that aren’t, at the very least, amusing.<br /><br />Social media engagement essentially provides Google with external validation of a page’s value.<br /><br />This means that social media marketing and search engine optimization work in tandem; what works well for one works for the other. Here are five ways to ensure your social media posting helps your SEO.<br /><br /><b>1. Figure Out Who You Are, and Make It Known</b><br /><br />The internet is a crowded place. To stand out, you need to build a strong, authentic, and engaged brand presence. This is done by strategically publishing optimized content on your social media pages based on a content calendar. Your fans should be able to recognize you instantly as the author of a piece of content because of your design, ethos, and tone. All your content should include an on-brand message to keep it relevant and cohesive. You will get searched more often and increase awareness of your business organically, which is so much more valuable than any advertising.<br /><br /><b>2. Size Matters</b><br /><br />The total number of followers of, and connections to, your social media profiles has a direct and significant influence on your rankings. The more, the merrier. But before you consider paying a shady SEO company to boost your follower count, take note that quality matters. Really followers will engage with your content, and fake followers won’t—and engagement is the key.<br /><br />If you want to build a community, you have to start by thinking of yourself as a leader. All of your social media profiles should be places where your ideal followers want to spend time. Putting out high-quality content is crucial, but then you need to engage. Identify key people in your niche, and follow them to get follows back. Offer incentives, such as a free download or entry into a giveaway in exchange for Facebook or Twitter follows. Get conversations started.<br /><br /><b>3. Court Admiration</b><br /><br />The entire purpose or goal of a social network is sharing. Likes, comments, and shares are the most significant action for SEO. The more your community shares your content, the more opportunity for SEO visibility. And shared social media posts can end up in all kinds of places beyond social media: blog posts, articles, slideshow presentations, ebooks, etc.<br /><br />Make it easy for people to engage with your content. Ask provocative questions to encourage discussion. Use hashtags to include your content in a larger conversation. Format tweets so they’re easy to retweet, and respond to all comments on your content.<br /><br /><b>4. Optimize Your Content</b><br /><br />Social media platforms are searchable, just like search engines, so you need a social SEO strategy to help people search for and discover your content. Do your keyword research, plan out your content accordingly, and include the right keywords in your headings, posts, and hashtags. And don’t forget to optimize your profiles the same way you’ve optimized your website—with SEO keywords in summaries, links, biographies, captions, and in the text itself.<br /><br />When it comes to search, keywords are the stepping stones that guide people to your high-quality website content. A Facebook or Twitter user may stumble upon your content because of them and like it, share it, or even become a follower.<br /><br /><b>5. Go Where the Followers Are</b><br /><br />The social media world is constantly expanding. If you’re limiting your engagement with just one or two platforms, you’re missing out on major opportunities to get your content before different audiences. People on Snapchat are not necessarily checking out YouTube, and Instagram users may not regularly visit Facebook. As with investment portfolios, it’s always best to diversify your holdings to ensure you get a high social media ROI.<br /><br />Successful social media posting and strong SEO strategy operate by the same rules: Provide smart, concise, and valuable content, watch your audience, and engage. By seeking alignment with your followers, you will become known and trusted as a leading expert in the field. They will begin to look out for your content and share it. Remember: That influence snowballs with each new high-quality piece of content you publish.</span></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-10056073232586121232016-10-04T00:01:00.002-07:002017-04-03T02:44:24.670-07:00வாட்ஸ்ஆப்பிற்கு போட்டியான அல்லோ, நீங்கள் பதிவிறக்கம் செய்தீர்களா.??<div dir="ltr" style="text-align: left;" trbidi="on"><span style="font-family: "trebuchet ms" , sans-serif;">source by: meganathan</span><br /><br /><div><div>பிரபல தேடுபொறி நிறுவனமாகக் கூகுள் குறுந்தகவல் போட்டியில் அதிகாரப்பூர்வமாக இணைந்திருக்கின்றது. கூகுள் நிறுவனத்தின் குறுந்தகவல் செயலிான அல்லோ இன்று அதிகாரப்பூர்வமாக வெளியிடப்பட்டுள்ளது. தனித்துவம் வாய்ந்த குறுந்தகவல் செயலியான கூகுள் அல்லோ, தன்னுள் தேடுபொறி திறன் கொண்ட கூகுள் அசிஸ்டண்ட் சேவையையும் வழங்குகின்றது.</div><div></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2H3_eg5EiXsfBeAaCB0UGbWp2hMx1teadjwdoq9r_4qmGpDftp5Pgfuya_LqxuhKuuiLURo7V0JngWlTbpSrFcdgMYly5K4bcaGjrewAvTPiYewdSFwUrvQLGTN7F6pH1NMYqgY0rGsA/s1600/02-21-1474455773.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2H3_eg5EiXsfBeAaCB0UGbWp2hMx1teadjwdoq9r_4qmGpDftp5Pgfuya_LqxuhKuuiLURo7V0JngWlTbpSrFcdgMYly5K4bcaGjrewAvTPiYewdSFwUrvQLGTN7F6pH1NMYqgY0rGsA/s1600/02-21-1474455773.jpg" /> </a></div><div>ஃபேஸ்புக் நிறுவனத்தின் வாட்ஸ்ஆப் செயலியைப் போல் கூகுள் அல்லோ செயலியும் பயனர்களின் தனிப்பட்ட மொபைல் போன் நம்பரை அடித்தளமாகக் கொண்டு பயனர் கணக்குகளை வழங்குகின்றது. இதோடு பயனர்கள் கூகுள் அல்லோ செயலியுடன் தங்களது கூகுள் கணக்குகளையும் இணைத்துக் கொள்ள முடியும்.<br /><br /><div>தேடுபொறி அம்சத்தினை முதன்மையாகக் கொண்டிருக்கும் கூகுள் அல்லோ செயலியில் பயனர்கள் @google என டைப் செய்து தங்களது கேள்விகளை டைப் செய்தால் கூகுள் உங்களது கேள்விகளுக்கு பதில் அளிக்கும். இதனால் சாட் செய்யும் போது ஒரே திரையில் கூகுள் தேடல்களையும் மேற்கொள்ள முடியும். செயற்கை நுண்ணறிவு மூலம் சக்தியூட்டப்படும் கூகுள் தேடல் அம்சமானது அந்நிறுவனத்தின் தகவல் களஞ்சியத்தைச் சார்ந்தது என்றும் கூறப்பட்டுள்ளது.</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPZwTnHimOz_bDTivUaCoVJDXGf85Wb6ah_1NrZtAFr14h_CS_HUTJrwr9Nou_s6TXCDvK5GS7PWxkyK4piE7mh0F2tqyIBpLhmMBlpMqCvFEAI_G9_BdASDUu00QMExsbTKdjHCe-4mk/s1600/01-21-1474455769.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPZwTnHimOz_bDTivUaCoVJDXGf85Wb6ah_1NrZtAFr14h_CS_HUTJrwr9Nou_s6TXCDvK5GS7PWxkyK4piE7mh0F2tqyIBpLhmMBlpMqCvFEAI_G9_BdASDUu00QMExsbTKdjHCe-4mk/s1600/01-21-1474455769.jpg" /></a></div><div></div></div><div><div><br /></div><br /><div>முழுமையான என்க்ரிப்ஷன் சேவை, உடனுக்குடன் சாட்கள் அழுந்து போகும் அம்சங்களுடன் கூகுள் நிறுவனம் தனது இன்காக்நிட்டோ அம்சத்தையும் அல்லோ செயலியில் வழங்கியுள்ளது. பயனர்கள் நேரத்தைக் குறித்து வைத்து தங்களுது குறுந்தகவல்களை அனுப்பினால் குறிக்கப்பட்ட நேரத்தில் குறுந்தகவல்கள் தானாக அழிந்து போகும். குறைந்த பட்சம் 10 விநாடிகளில் இருந்து, 30 விநாடிகள், ஒரு நிமிடம், ஒரு மணி நேரம், ஒரு நாள் அல்லது அதற்கும் அதிகமான நேரத்தைக் குறிக்க முடியும். பல்வேறு நாடுகளுக்கு ஏற்ப வித்தியாசமான எமோஜிக்கள் மற்றும் பிரத்தியேக ஸ்டிக்கர்களையும் கூகுள் அல்லோ கொண்டுள்ளது. மேலும் டாக்குமெண்ட் பகிர்வு, அழைப்புகளை மேற்கொள்ளும் வசதியும் வழங்கப்பட்டுள்ளது. </div></div></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-46961673897070056312016-09-28T21:53:00.003-07:002017-04-03T02:44:24.686-07:00'ஓவியர்'களாக உருவமெடுக்கும் ட்ரோன்கள், எப்படி..? <div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">Source Muthuraj gizbot</span></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">வண்ண மையினால் நனைக்கப்பட்ட பஞ்சுகளை வைத்திருக்கும் ஒரு மினியேச்சர் கை கொண்ட சிறிய ட்ரோன்கள் விரைவில் பெரிய ஓவியங்கள் மற்றும் வெளிப்புற சுவரோவியங்கள் உருவாக்கும் வல்லமையை பெற இருக்கின்றன. இந்த கலை ஆக்கத்திற்கு புதிதாக விஞ்ஞானிகள் உருவாக்கிய மென்பொருளுக்கு தான் நன்றி சொல்ல வேண்டும்.</div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihfqGBaALcsCojm-nnIGvXxsW1ImwLbFn_2wXhaotJKtclBQS8-7Y1JD4kWdbN9nXEOU00AlabD8zLIuSjUfHXxBwTmRVrPn4Ulxzi-lmOg3wnrNLvKKQhCNPhFSqgJ-yAHJqP5hEjUcI/s1600/x151021-ft-drone-jpg-crop-promo-xlarge2-06-1470474510.jpg.pagespeed.ic.48r0DIL8fZ.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihfqGBaALcsCojm-nnIGvXxsW1ImwLbFn_2wXhaotJKtclBQS8-7Y1JD4kWdbN9nXEOU00AlabD8zLIuSjUfHXxBwTmRVrPn4Ulxzi-lmOg3wnrNLvKKQhCNPhFSqgJ-yAHJqP5hEjUcI/s1600/x151021-ft-drone-jpg-crop-promo-xlarge2-06-1470474510.jpg.pagespeed.ic.48r0DIL8fZ.jpg" /></a></div><div class="separator" style="clear: both; text-align: justify;"></div><div class="separator" style="clear: both; text-align: justify;"></div><div style="text-align: justify;"><br />ஸ்டிப்ப்ளிங் (stippling) என்று அழைக்கப்படும் இந்த கலைநுட்பத்தை கனடாவின் மெக்கில் பல்கலைக்கழகத்தின் பால் க்றை மற்றும் அவரது மாணவர்கள் 'டாட் வரைபடங்கள்' மூலம் ஒரு சிறிய ட்ரோன் ப்ரோகிராமை உருவாக்கியுள்னர். நிரலாக்க திறமையுடன் ப்ரோகிராம் செய்யப்பட்டத்தை பின்பற்றி ட்ரோன்கள் துல்லியமாக, பறந்துக்கொண்டே திட்டமிட்டவழிகளில் வண்ண மைகளை செலுத்தி ஓவியங்களை உருவாக்கும்.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"></div><div style="text-align: justify;"></div><div style="text-align: justify;"></div><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAMXXgeeMKLDkK_2iv20SZTTN8HsF3RGWbd-22wZrrgKpX2LNSwACysO0lEuOeRVjMOMA1F2NaT8ljnXDZqU7QsBDnMx36qdPtMjd_COBQ5dLoEycU_70CrDFqO_P5LkPwgOv-W1rqbMc/s1600/xunnamed-06-1470474515.png.pagespeed.ic.zTQFWJz4s7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAMXXgeeMKLDkK_2iv20SZTTN8HsF3RGWbd-22wZrrgKpX2LNSwACysO0lEuOeRVjMOMA1F2NaT8ljnXDZqU7QsBDnMx36qdPtMjd_COBQ5dLoEycU_70CrDFqO_P5LkPwgOv-W1rqbMc/s1600/xunnamed-06-1470474515.png.pagespeed.ic.zTQFWJz4s7.jpg" /></a></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">இதற்கான ட்ரோன்களின் மினியேச்சர் கையின் உள்ளங்கையில் மை நனைத்த பஞ்சு பொருத்தப்பட்டு ஓவியங்கள் மிக துல்லியமாக நிகழ்த்தப்படும். மேற்பரப்பில் வண்ணங்கள் பூசப்பட்ட பின்பு அதன் உள் உணரிகள் (internal sensors) மற்றும் ஒரு மோஷன் கேப்சர் அமைப்பு (motion capture system) உதவியுடன் சரியான இடங்களில் ட்ரோன்களால் மையை துடைக்கவும் முடியும்.</div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizCG8oefMRWaa_2lPdLkFf9bdXRXkNtjiCbi2wmvSdb518OI6RGHUpQHw8VOoIJS3UOBB0T6KeTu4l-5FLUFbfh2uJnQTwJF_QnY-Fcn4Yb228QhQgvh-Cc36KRie25JSPFUZhzGNYV2g/s1600/xmlf-virtual-reality-forest-1-06-1470474512.jpg.pagespeed.ic.Kt3NskfKpt.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizCG8oefMRWaa_2lPdLkFf9bdXRXkNtjiCbi2wmvSdb518OI6RGHUpQHw8VOoIJS3UOBB0T6KeTu4l-5FLUFbfh2uJnQTwJF_QnY-Fcn4Yb228QhQgvh-Cc36KRie25JSPFUZhzGNYV2g/s1600/xmlf-virtual-reality-forest-1-06-1470474512.jpg.pagespeed.ic.Kt3NskfKpt.jpg" /></a></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">இதுவரை இந்த பறக்கும் ரோபோக்கள் மூலம் காண்பிக்கப்பட்ட தாள்களில் ஆலன் டூரிங், கிரேஸ் கெல்லி மற்றும் சே குவேராவின் ஓவியங்கள் வரையப்பட்டுள்ளன. வரையப்பட்ட ஒவ்வொரு ஓவியமும் அதனதன் அளவுகளை பொருத்து சில நூறு புள்ளிகளில் இருந்து ஒரு சில ஆயிரம் கருப்பு புள்ளிகள் கொண்டு உருவாக்கப்படுகிறது<br /><br />இதே முறையை பயன்படுத்தி இறுதியில், பெரிய ட்ரோன்கள் மூலம் அடைய கடினமான வளைந்த அல்லது ஒழுங்கற்ற கட்டிட முகப்பு மற்றும் வெளிப்புற பரப்புகளில் சுவரோவியங்கள் வரைய முடியும் என்று கூறியுள்ளார் மெக்கில் பல்கலைக்கழகத்தின் பால் கறை.<br /><br /></div><div class="separator" style="clear: both; text-align: justify;"></div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: justify;"></div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: justify;"></div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: justify;"></div><div style="text-align: justify;"><br /></div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-4940378921168670264.post-36389034170459354922016-09-21T23:35:00.003-07:002017-04-03T02:44:24.700-07:00Blue dot on Google Maps now shows what direction you’re pointing<div dir="ltr" style="text-align: left;" trbidi="on">by: John Dye<br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB-eYiHdMeGEXw0tQ1yE2GuLLnywwcNozEj2fj6TlXY8l4SBSKw1gWSImGl8if6C1lsQ_CDNjeOjCumn8dt7kJ_dpoen6nBhzg_T_B8B3yq77f0_bB7oeBIWcSWZy0ehXkjbDHFs_W8-k/s1600/google-maps-direction.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhB-eYiHdMeGEXw0tQ1yE2GuLLnywwcNozEj2fj6TlXY8l4SBSKw1gWSImGl8if6C1lsQ_CDNjeOjCumn8dt7kJ_dpoen6nBhzg_T_B8B3yq77f0_bB7oeBIWcSWZy0ehXkjbDHFs_W8-k/s1600/google-maps-direction.jpg" /></a></div><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif;"><br /></span><span style="font-family: "trebuchet ms" , sans-serif;">This may be one of those features you never knew you were missing. After all, if you’re using walking navigation or the like, Google Maps has long attempted to give you an accurate read regarding which direction you’re facing. However, it’s never been that optimized of a feature, and they left it out of the default map overview.</span><br /><br /><span style="font-family: "trebuchet ms" , sans-serif;">Beta testers have been able to play around with this more advanced form of direction detection for some time now, but now it’s rolling out to the populace at large.</span><br /><br /><span style="font-family: "trebuchet ms" , sans-serif;">A pretty clever move on Google’s part is the use of a cone of view indicator rather than the single arrow. Although it’s nice that it kind of makes you feel like a bad guy walking around in a stealth game’s mini-map, it’s actually a useful feature. The narrowness of the cone correlates with how well your device is calibrated for direction.</span><br /><br /><span style="font-family: "trebuchet ms" , sans-serif;">To increase accuracy, all you have to do is swim your phone through the air in a figure eight as demonstrated below.</span><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZVEiNarbCqJ6ObQpZ3JZq_Tc4L3l9WngLF962HBptF5S43ArEPBGoySLlO_6lVBFk2vx3QAfrVIkvpc4utAEoRCdWR3ZyW4zWh9tnI_MpZMEKBFttPPwIqg8VU5SbkxnBete9TeFJoH0/s1600/direction-calibration.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZVEiNarbCqJ6ObQpZ3JZq_Tc4L3l9WngLF962HBptF5S43ArEPBGoySLlO_6lVBFk2vx3QAfrVIkvpc4utAEoRCdWR3ZyW4zWh9tnI_MpZMEKBFttPPwIqg8VU5SbkxnBete9TeFJoH0/s1600/direction-calibration.gif" /></a><span style="font-family: "trebuchet ms" , sans-serif;"> </span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">What’s cool is that you don’t have to go into any settings to do this. You can perform a calibration swim anytime you want while the app is running, and your direction calibration will be increased. Pretty nifty.</span></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: "trebuchet ms" , sans-serif;">What are your thoughts regarding Google’s new direction indicator on Google Maps? Let us know in the comments below </span></div></div>Unknownnoreply@blogger.com0Madurai, Tamil Nadu 625001, India9.9252007 78.119775399999989.9252007 78.11977539999998 9.9252007 78.11977539999998