Hashtags keep trending on social media as they manage to spark conversations about events, online campaigns, brand, and other online business activities. They manage to add a unique value to online campaigns by simply making the words go viral. Almost every brand, celebrity, or even an artist use appropriate hashtags on social networking websites.
However, using hashtags requires an understanding of how to create or find relevant hashtags and how to use them effectively. Interestingly, they are also used to connect with customers on a bigger scale and boost the brand value of your company.
Not only that, you can also create a unique hashtag for your own brand to generate talks amongst customers about your business activities and company. There are plenty of techniques to create relevant hashtags that help promote your brand or event virally.
Keeping It Brief But Distinctive
A hashtag can have a set of words or a short phrase that suit your brand or an online business event you want to promote on social media. Creating a way too long hashtag leads to complexities that distract customers to a big extent. Surely, hashtag must give customers an idea of the message that you want to convey through the event. Also it is important that users relate to your hashtag but it should not be complex.
Moreover, it should be extremely distinctive as there is a high chance that a commonly used hashtag might mislead customers and ultimately might confuse them.
For example, if I create a hashtag for a music award show then using #awardshowwould not attract users as it is not unique plus they might associate it with any type of award show.
Add An Emotional Touch To It
Your hashtag needs to have an emotional touch as it not only affects customers on a large scale but it also encourages them to share your post. In order to reach out to the masses, it is important to spark an emotional reaction. It is significant to make them cry, laugh, or angry depending upon the kind of emotion an event is associated with.
For example, Coca-Cola’s #ShareaCoke (Share a Coke) Campaign. This campaign hasn’t just garnered hundreds of thousands of Tweets but also the brand ‘Coke’ connected with consumers on a personal level. When a consumer shares a Coke bottle with his friend, he feels as if he is honoring his friend rather than promoting the Coke brand.
Associate It With One Of The Trending Topics
If it is possible for you to associate the hashtag for your event with one of the trending topics then you should totally go for it as it attracts a huge number of users. The reason behind associating is that you can easily redirect the already ongoing buzz to your brand. You might not be able to use it for a long time but it would certainly spark conversations about your brand.
For example, if your event is related to a protest against patriarchy then use #morepowertofeminism.
Proofreading And Making Sure It Does Not Confuse People
After having created a hashtag, it is important to proofread your hashtag to make sure it does not have any grammatical errors. It is also advisable to make sure it cannot be misinterpreted by users as it might give rise to a different cause altogether.
To prevent people from misusing it, you need to determine the different versions of your hashtag that might mislead users to a big extent and if you find any then you must change it to avoid the confusion.
Sticking To The Created Hashtag Throughout The Promotion
Throughout the process of promoting your brand or an event on social media, make sure you do not have different hashtags for different event-related posts. This prevents irregular users from associating your posts with your event or brand and might distract them heavily.
Also, it is best to ensure that you weave hashtag extensively in order to reach out to as many people as you can. It helps you in making users recognize your brand or event easily.
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