By MOWSadmin55
If your web site is getting a little long in the tooth (that’s 4 or more years in web site terms) then updating to a new design built within a modern web development tool will provide a significant jump in your site’s search engine ranking.
If your web site is getting a little long in the tooth (that’s 4 or more years in web site terms) then updating to a new design built within a modern web development tool will provide a significant jump in your site’s search engine ranking.
At Cbra Online we build the majority of our new sites in Drupal and WordPress. Both of these tools incorporate modern coding techniques and good site design from the ground up which translates to better rankings for your site.
Think of it as a bit like the foundations of a new house. When laying down the foundation, provision is made for heating, cooling, plumbing, electrical, phone cables, internet cables, home theatre cabling etc. Allowing for these requirements within the foundation ensures that all services perform at an optimum level. The end result - a house optimised with all modern conveniences.
The same applies with updating to your site to one built with a modern tool such as Drupal and WordPress. Built within the foundations of your new site are concepts such as:
- Responsive design – ensuring your site looks great and works well on all devices from your smart phone to your large desktop monitor
- Easy image tagging with keywords
- Use of text labels making it simple to enforce important keywords with heading tags etc
- In built blogging tools making it easy to post regular content to your site
- Social network links such as “Like” on Facebook, “Pin” on Pinterest
- Behind the scenes coding already optimised for search engines
On top of this you also gain other benefits such as the ability to self-manage content your own site.
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