But 2017 logo redesigns continue to follow the current preference of simplistic icons that work on small digital screens; usually vector shaped, with bold colours and a legible typeface that can be used across all digital and print platforms. Brands are continuing to produce a fresh logo that pay homage to its history, legacy and core philosophy.
So far this year, a brand’s refresh has been usually paired with a refreshed, more holistic digital interface and UX as demand for a easier online experience increases. This can be seen with Audi’s new logo and completely new UX and UI design, YouTube in similar form, and eHarmony. This year has also seen luxury brands Calvin Klein and Converse move to an even more simplified logo, attributing back to the long-established history and iconography of both brands.
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